Agapi Sbokou

CEO at PHĀEA | VP at SETE (Greek Tourism Confederation) | VP at Marketing Greece | BoD Member at INSETE | Board Member at HIAAD | BoD Lassithi Hotel Association

Agapi Sbokou is a prominent figure in Greece's tourism sector, currently serving as the Vice President of the Greek Tourism Confederation (SETE) since June 2023. She also holds the position of Vice President at Marketing Greece and is a board member of the Institute of Greek Tourism (INSETE). With over 20 years of experience in the industry, Sbokou co-owns and serves as the CEO of PHĀEA, a leading hospitality company focused on delivering innovative travel experiences in Greece.

Professional Background

Current Roles:
- Vice President, SETE - Greek Tourism Confederation (June 2023 - Present)
- Vice President, Marketing Greece (January 2018 - Present)
- Board Member, INSETE (June 2023 - Present)
Previous Experience:
- Chief Executive Officer, PHĀEA (April 2019 - Present)
- Director of Sales & Marketing, Blue Palace, a Luxury Collection Resort and Spa (September 2002 - December 2015)

Education

Sbokou holds a Bachelor of Laws (LLB) from the National & Kapodistrian University of Athens and an MBA from Bayes Business School.

Contributions and Initiatives

Agapi Sbokou is dedicated to shaping the future of tourism in Greece, focusing on sustainable practices and innovation within the industry. She is also actively involved in social causes, notably supporting initiatives against Alzheimer's disease.

Her extensive expertise and leadership roles underscore her commitment to enhancing Greece's tourism landscape and promoting its rich cultural heritage.