Codruta Carcota is a purpose-driven and consumer-centric marketer and product expert with an impressive track record of delivering excellent brand and business results. With over 9 years of experience, Codruta has gained progressive expertise across e-commerce, merchandising, buying, and product management functions in various industry segments. She is a passionate self-starter, known for her ambition and energy, and is always eager to take on new challenges and learn new skills.

Codruta holds a Master of Science in Marketing Strategy from the University of Amsterdam, where she honed her skills in driving consumer-centric business strategies. She has also pursued additional educational opportunities, including studying product management at Product School and completing the Digital Transformation Program at Circus Street. This dedication to continuous learning showcases her commitment to staying ahead of industry trends and adopting innovative approaches.

Throughout her career, Codruta has held various impactful roles at renowned companies like Nike. She started as a Brand Merchandising Trainee, where she gained valuable insights into merchandising strategies for Nike Sportswear in Northern Europe. She then transitioned to the role of Category Merchandising Trainee, focusing on Nike Football in Western Europe, before moving on to become a Category Associate Merchant for Nike Sportswear Apparel in Western Europe. This experience allowed her to develop a deep understanding of product categories and the European market.

Her career at Nike continued to flourish, and she eventually held the position of Marketplace Associate Merchant for Nike Stores Partnered in the CEE, Middle East, and Africa region. She then took on the role of Buyer for Performance Outlet Stores, where she excelled in driving sales and optimizing product assortments. Codruta's expertise was further recognized when she became the Digital Platforms and Stores Buyer for Jordan Brand, Nike Direct in EMEA, where she played a crucial role in shaping the brand's digital strategy and enhancing the consumer experience.

Currently, Codruta serves as an E-commerce Product Manager at Ace & Tate, where she continues to leverage her extensive knowledge to deliver remarkable results. With a focus on partnering with passionate consumer-centric organizations and individuals, Codruta thrives in environments where she can disrupt and respond to the ever-evolving demands of the B2C, retail, and FMCG industries.

Overall, Codruta Carcota stands out as an accomplished professional who excels in driving business growth and creating exceptional consumer experiences. Her expertise in e-commerce, merchandising, buying, and product management, coupled with her continuous pursuit of knowledge, makes her a sought-after leader in her field.