Fred Roed is an accomplished entrepreneur, marketer, and CEO based in South Africa. His extensive professional background includes co-founding and serving as CEO of innovation agency World Wide Creative, where he worked with a diverse range of high-profile clients including Jaguar/Land Rover, Virgin Mobile, and The Foschini Group. Roed's entrepreneurial spirit shines through in his current role as founder and CEO of learning platform Heavy Chef, which provides a wealth of resources and support for aspiring entrepreneurs. He has been recognized as one of the Top 100 Creative People in Business by Fast Company Magazine, as well as earning the distinction of Best Individual Contribution to the South African Digital Industry at the 2015 Bookmark Awards. Roed is a proud father of three and holds degrees from both Cape Peninsula University of Technology and Bishops Diocesan College.