Chandralika Hazarika is a seasoned branding and marketing professional with over 10 years of experience who has found a new passion in digital entrepreneurship. With an MBA in marketing and strategy from the Indian Institute of Social Welfare and Business Management and a B.Arch in architecture from Maharaja Sayajirao University of Baroda, she has a unique combination of skills and expertise that allow her to craft well-positioned, digitally empowered brands. Hazarika has worked in various roles, including Brand Head at Space Matrix and Marketing Management Executive at ITC Limited. Currently, she is a Co-Founder at Bigthinx, where she applies her experience in fashion and lifestyle, fashion tech, startup consulting, brand building and marketing expertise, new product launch, digital marketing, inbound marketing, building brand equity, strategic brand solutions, establishing brand metrics, product positioning, PR, creative team leadership, developing differentiated value propositions, people management, market mapping, campaign management, account management, developing competitive perspectives, focus group and market analysis. At Bigthinx, the focus is on creating innovative ways to put consumers first in the digital space with two exciting products, Lyflike and Lyfsize, for fashion, retail, and fitness.