Silvina Sorichetti has over 25 years of experience in the private commercial and marketing sectors, with a background in both consumer goods and technology companies. She is an accomplished entrepreneur, having founded companies such as Pyxis - a business accelerator for technology startups - and The Business Planning Company SRL, where she served as director of sales and marketing. Silvina has worked with well-known global brands such as Cisco Systems, Eaton, and T-Systems, providing coaching and support for their sales and marketing teams.

Silvina is also passionately involved in the use of data in marketing, serving on the data committee of the Marketing Directa e Interactiva de Argentina (AMDIA). She has a proven track record in coaching sales teams, using innovative methodologies and tools. She has a degree in Marketing from Universidad Centro de Altos Estudios en Ciencias Exactas and has completed specialized courses in e-commerce, customer experience management, and leadership. She is also the Coordinator of Mentors at Semillero Digital, a non-profit organization that helps young entrepreneurs grow their tech businesses.