Nitzan Achsaf is a seasoned product executive and co-founder of two web startups, who currently serves as the VP & GM of the Consumer Experience Division at Wix.com. Prior to his role in Wix, Nitzan held executive positions at companies like Sonicbids and Yahoo Search and developed marketing strategies for IBM Business Consulting Services and SanDisk's Consumer Electronics Division. He also has 7 years of experience as a manager of R&D teams in Israeli intelligence and various startups.

Nitzan Achsaf completed his MBA in General Management from Harvard Business School and holds a Bachelor's degree in Computer Science & Business from IDC Herzliya. He has a diverse professional background ranging from product management to strategic planning, marketing strategy, and software development.

As a co-founder and CEO of SafetyNest and ExposeBox, Nitzan developed expertise in entrepreneurial ventures, while his time at Yahoo and Sonicbids honed his product management and engineering capabilities. He has a passion for providing consumers with the best possible experience and currently spearheads the Consumer Experience Division at Wix.com.