Jen Wu is a well-versed researcher who specializes in the adoption of new technology and media formats particularly in the music, gaming, and social health industries. With a Bachelor of Science in Business from New York University's Leonard N. Stern School of Business and experience at The Juilliard School, she has developed a unique interdisciplinary perspective. Jen has an extensive background in market and innovation research, having worked for companies such as Comscore, Warner Bros Records, and Warner Music Group. Her experience also extends to roles in the food and hospitality industry, ranging from cooking and serving to marketing and sales. Currently a Senior Innovation Researcher at Pilot44, Jen is driven to explore the dynamic intersection of culture and technology.