Hamlet Urena is a driven marketing and data analysis professional with experience in promotional campaigns, account management, branding, and consumer marketing. Hamlet studied psychology and consumer psychology at the University of Pennsylvania and graduated summa cum laude from Classical High School. He has held several positions where he has led ROI measurement teams, including his current position as an ROI Measurement Lead at Google. Hamlet's prior experience includes roles as an Associate Manager and Senior Analyst for Marketing ROI at Nielsen. Additionally, he has worked as a Marketing Intern at Creative Communication Associates, Research Assistant at The Bradley Hasbro Children's Research Center, and Student Coordinator for Equity & Excellence at the University of Pennsylvania. When he's not involved in work, Hamlet enjoys engaging in tennis, the beach, baseball, and politics.