Christina Chu is a highly experienced web3 strategist and marketer with over 12 years of experience in helping brands make real and meaningful connections both in-person and online. She employs a holistic approach that includes brand strategy, business development, integrated marketing, data marketing and CRM, influencer, artist and opinion leader relations, social media strategy, digital advertising, and event production to drive quantifiable results. Christina has worked with global brands like Amazon, Coca-Cola, Adobe, and Activision, among others, and has helped companies create culturally relevant experiences that impact their bottom line. She is a skilled leader who has led high-performance teams across both regional and national organizations. Christina currently serves as the Head of Marketing at Bitski.