Aer Lingus

Aer Lingus is the national airline of Ireland, offering both domestic and international flights. The airline has been focusing on enhancing its customer experience through digital transformation, particularly by utilizing Salesforce's Service Cloud and Marketing Cloud to streamline customer communications and improve service efficiency.1

Marketing at Aer Lingus

The marketing efforts at Aer Lingus are led by Rosemarie Curran, who serves as the Advertising and Marketing Manager. She plays a pivotal role in shaping the airline's marketing strategies, which include email marketing campaigns and social media engagement across platforms like Facebook, Twitter, Instagram, and YouTube.23 Under her guidance, Aer Lingus aims to create personalized customer journeys and enhance brand communication consistency.1

Key Marketing Strategies

• Email Marketing: Aer Lingus employs a strategic email marketing approach, averaging about one promotional email per week. Their campaigns focus on providing relevant content to customers, with a high promotional rate of 100% recently noted.2
• Social Media Campaigns: The airline actively engages in tactical advertising through various social media channels to reach a broader audience and enhance brand visibility.3

Overall, Aer Lingus is dedicated to improving customer experiences through innovative marketing strategies led by experienced professionals like Rosemarie Curran.