James Bulmer is a highly successful sales executive with expertise in building new business activities in the enterprise software space. With a Bachelor's degree in International Business from Northumbria University, he has established effective relationships at all levels of an organization. He has contributed significantly to Mirakl, a leading marketplace platform provider, by helping UK's leading retailers make the transition towards a marketplace platform. He has observed that the British Retail industry is going through a state of intense change, where retailers need less capital-intensive, more flexible, and more data-driven retail business models. With over 240 clients across 40 countries and over 20,000 sellers, Mirakl provides a superior experience for customers and sellers to safeguard quality of service, fulfillment, and customer service. Before joining Mirakl, he was associated with HubBox and Doddle Parcels, where he worked as a Business Development Manager and an Area Sales Manager, respectively.