Cory Rothschild is a seasoned executive with extensive experience in marketing, strategy, and creative excellence. He has held various leadership positions in top companies, including Cresco Labs, PepsiCo, and Parthenon Group.

Currently, as the SVP Head of Marketing, Retail & Wholesale Brands at Cresco Labs, Cory is responsible for developing the commercial pipeline, building, and scaling the largest branded cannabis portfolio in the industry, defining the communication and go-to-market priorities across the company's eight brands in its ten geographies, and managing all customer touchpoints. Additionally, he leads the marketing efforts of Sunnyside, one of the largest and top-performing retail dispensary chains in the US.

Before joining Cresco Labs, Cory spent five years at PepsiCo, where he directed consumer engagement across integrated campaign communication, media planning and execution, branded content, and experiential activation. He helped lead the turnaround of Propel, a workout water brand, to become the fastest growing enhanced water in the category. Previously, he was a founding member and Principal of the Consumer Practice at The Parthenon Group, a management consulting firm.

Cory has been honored with several accolades, including AdAge's and Brand Innovators' 40 Under 40 and Crain's Chicago Business's Notable Executive in Marketing. He holds a BS in Economics from Duke University and an MBA from Harvard Business School.