University of Kentucky

The Gatton Academy of Mathematics and Science

I help 7/8-figure eCommerce brands scale their profits on and off Amazon without the headaches or frustrations of hiring 💪

Shelbyville, Kentucky, United States

Responsibilities:
-  Overseeing global marketing strategy & development team
-  Evaluating, developing & implementing the marketing strategy and marketing plan
-  Planning, directing, and coordinating marketing efforts
-  Communicating the marketing plan effectively across all departments
-  Researching demand for our products and services
-  Competitor research
-  Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
-  Identifying potential customers
-  Developing promotions with advertising managers
-  Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
-  Compiling lists describing our offerings
-  Developing and managing advertising campaigns
-  Building brand awareness and positioning
-  Supporting sales and lead generation efforts
-  Coordinating marketing projects from start to finish
-  Organizing company conferences, trade shows, and major events
-  Overseeing social media marketing strategy and content marketing
-  Encompass the values & positioning of the Sunken Stone brand through storytelling

Sunken Stone

Chief Growth Officer

- Executed strategic multichannel social media marketing strategies & plans to propel brand awareness and maximize the effectiveness of our social campaigns
-  100% follower growth and 450% growth in post reach on LinkedIn
-  75% follower growth and 238% growth in post reach on Facebook
-  Effectively communicate strategies and content plans to the strategic advisory board for evaluation of marketing efforts
-  Create highly-engaging & compelling content about recent disasters, thank you posts to our partners, blog posts, videos, appearances at upcoming events and more

American Logistics Aid Network

Social Media Director

- Efficiently executed strategic multichannel marketing strategies & plans to streamline business growth while reporting on the effectiveness of campaigns to executive leadership and all business unit leaders
-  Developed email marketing automation campaigns with personalized touchpoints & responses to resonate with the customer to increase the value of content while enhancing sales & revenue
-  Oversaw development of marketing budgets, vendor selections, and manage agency partners
-  Leveraged digital marketing best practices (Advertising, Automation, Communication, Content Development, Personalization, SEO, Website Development Strategies) to engage with buyers/researchers and improve the customer experience.
-  Owned lead generation inbounded marketing strategies
-  Advised on various internal communications strategies to improve employee engagement & retention
-  Increased engagement and visibility by 250% on social media platforms, while growing following by over 200% year over year
-  Created highly-engaging content about employees, safety, and business needs, while properly classifying and hash-tagging accordingly to increase views and interactions

Verst Logistics

Marketing Director

- Oversaw the day-to-day operations of the office and marketing team
-  Responsible for product knowledge, recruiting, interviewing, and hiring new employees, and staffing retail stores and events
-  Created and managed marketing budget, reported on daily production goals, and calculated payroll
-  Monitored the performance of employees at retail stores and events to fully execute the company’s marketing plan to completion
-  Created a field marketing training program to ensure employees perfected their marketing pitch that positively promoted the company & guaranteed the optimal customer experience was delivered
-  Increased sales and efficiency by 200% from the previous year’s benchmark and ended with over $2,000,000 in sales in the first quarter

Renewal by Andersen

Retail & Event Marketing Manager

- Responsible for working closely with the event venues and their assigned coordinators to organize all event details, including field usage and usage of other on-site facilities (i.e. offices, pavilions, parking, concessions, restrooms, etc.)
-  Hire & train all event staff & personnel needed to run the events to completion
-  Communicate with event staff on event details including travel, lodging, meals, event schedule, etc.
-  Prepare schedules for the event and confirm necessary event information with participants
-  Work closely with the digital marketing department to produce web updates, social media posts, etc. for each event
-  Responsible for managing event staff and volunteers and help handle any conflicts or problems that arise on-site at events
-  Work with various suppliers and vendors throughout the planning phases of the event to order necessary supplies
-  Directly responsible for event setup and breakdown, including unloading/loading of trucks and trailers, placement of event equipment and supplies, placement of banners, etc.
-  Coordinate with event sponsors/partners to fully execute details of agreements that include signage, brand integration elements, etc.
-  Maximized lead generation and increased brand awareness to targeted consumers by providing unique experiences to all attendees
-  Received outstanding recognition from clients for marketing and organizational efforts [USMC & Army]

BrainBox Intelligent Marketing

Senior Event Manager

- Engaged with consumers building awareness for Coca-Cola's recycling habits at the University of Kentucky
-  Brought consumers onto footprint to discuss initiatives to reduce their carbon footprint and the innovations Coca-Cola has set forward across the globe
-  Activities consisted of a bottle rocket launch, bottle jinga, and virtual reality tours of 5by20 in other countries
-  Collected participant data up for the chance to win a trip to Atlanta, GA to visit Coke factory and encouraged them to share posts of their experiences with Coke using hashtags on social media channels: Facebook, Instagram, and Twitter

Modern Promos

Brand Ambassador

- Engaged customers onto blueprint
-  Generated leads & brand recognition by handing out T-shirts and signing up customers for sweepstakes drawings
-  Responsible for collecting customer information on iPads and promoting brand awareness
-  Responsible for set-up and breakdown of all equipment while positively promoting the brand

BookedOut by Shiftgig

- Engaged consumers and shared key messages about the benefits of the client's product
-  Interacted with consumers to ensure participation in our fun, innovative activation site
-  Assisted with set up and tear down of event site elements
-  Provided detailed feedback on attendee interactions and comments
-  Maintained working knowledge & received training of all client products in order to be a subject matter expert
-  Create a "buzz" to gain attendee attention and enthusiastically created memorable brand experiences for consumers
-  Maintained a professional appearance

Mosaic North America

- Worked promotional events to engage with customers to bring onto the footprint
-  Assisted in the set-up and tear-down of the event
-  Signed up customers for classes and also collected data through surveys
-  Promoted products for brands such as Weber Grills, Lloyd's BBQ, and many more!

The Lynne Experience LTD

- Engaged with consumers to create lasting & memorable impressions of brands to increase customer loyalty & brand awareness
-  Management & oversight of employees, monitoring their roles and tasks
-  Recorded customer feedback, demographics, and market potential for new and existing products while identifying new opportunities to positively engage with consumers
-  Exponentially expanded customer base, social reach, and gained positive reviews to grow brand reputation while generating increased visibility online.

EventPro Strategies Event Staffing

Field Manager/Brand Ambassador

- Generate leads via web - internet, emails, social networking, and various networking sites within the educational niche - but not limited to referrals, and word of mouth
-  Conduct consultation appointments with parents/children regarding the educational progression of their child's growth and set hourly rates
-  Develop professional networking relationships with parents, teachers, directors, and therapists. Clearly communicate client policies accurately and clearly with  much attention to detail
-  Record session times on the website, while logging students' progress for educational tracking and for parents to measure.
-  Determine the academic needs of students by conducting various academic assessments
-  Assess, analyze, and determine appropriate teaching methods to individualize students' educational needs to achieve maximum success
-  Facilitate activities that promote, develop and stimulate students' physical, emotional, and social growth
-  Clearly communicate objectives for all lessons, units, and projects to students

A++ Tutoring Services

Owner/Education Consultant

- Work with children who suffer from learning disabilities
-  Create & develop lesson plans individualized to each student's learning needs
-  Write clear, detailed reports of each session completed that allows not only myself but for parents to measure progress as well
-  Thoroughly and effectively contextualize and decontextualize mathematics material (algebra - calculus) by giving real-life examples, making it easier for students to retain and learn information

Tutor Doctor

Senior Mathematics Learning Specialist

- Officiate recreational league games for churches, adult leagues, and various schools within Marietta and the surrounding area of northern Atlanta.
-  Use knowledge and expertise of the rule book and case book to access penalties and infractions in the sports of baseball and football.
-  Use of sound judgment to make very accurate split-second decisions
-  Working knowledge of medical symptoms (i.e., concussion, seizures, etc.)
-  Knowledge and use of people skills and game management skills before, during, and after games.

Marietta Sports Officials Association

Sports Official

- Created, implemented, and managed short- and long-term brand marketing strategies
-  Responsible for tracking, analyzing, and reporting on Key Performance Indicators (KPIs)
-  Manage marketing budgets, and provide feedback about marketing campaigns and sales techniques to identify opportunities for continued optimization and support sustainable growth within the industry.
-  Created a new marketing and sales pitch to reinforce psychology and the brand
-  Conducted market research to identify target market to develop new marketing campaigns and strategies, and implemented event marketing to reach targeted consumers
-  Sales increased by almost 400% over a two-year period and improved the return on investment by 51% in the first year.

LEI Home Enhancements

Regional Marketing Manager

- Oversaw the day-to-day operations of the field marketing team to execute the company’s marketing plan
-  Responsible for interviewing and hiring new employees, reporting on daily production goals, and providing world-class customer service and communication skills to ensure an optimal experience was achieved by the customer.
-  Collaborated with regional leadership to identify local marketing needs and opportunities
-  Continuously provided ongoing training in the classroom and field to employees on advertising techniques, strategies, and tactical implementation of marketing efforts.
-  Recognized company-wide as Field Manager of the Month for 8 consecutive months across all franchise locations from October of 2013 to May of 2014 for the most team sales.

Field Manager

Officiate high school and middle school baseball sporting events for schools located in the 10th/11th regions of Kentucky
-  Regular attendance of camps, training sessions, and clinics to further knowledge and expertise of the rules
-  Further developed ability to make very accurate split-second decisions
-  Used game management skills to prevent issues from escalating
-  Clearly communicated ground rules, substitutions, infractions, and any other pertinent game information to coaches and other officials
-  Established long-lasting professional relationships with coaches both within and outside of our regions.

Central Kentucky Umpires Association

High School Baseball Umpire

- Officiated high school and middle school basketball sporting events for schools located in the 10th & 11th regions of Kentucky
-  Attended camps, clinics, and other individualized training sessions to further knowledge of rules
-  Arrived on time, prepared, and attentive at every game site
-  Use of game management skills and preventative officiating to avoid incidents from escalating
-  Clearly and effectively communicate results with other officials and coaches

Bluegrass Basketball Association

High School Basketball Official

- Officiated high school and middle school football sporting events for schools located in the 10th/11th regions of Kentucky.
-  Used game management skills to successfully maintain a safe and friendly playing field
-  Quickly and effectively communicated with other officials (both verbally and non-verbally) to make split-second decisions
-  Attended training courses offered to maintain knowledge of updated rules and fulfill postseason requirements
-  Unmatched ability to act swiftly in an emergency situation, along with the ability to control emotions and professionalism under extreme duress
-  Worked the first round of the postseason tournament in 2014

Central Kentucky Football Officials Association

High School Football Official

- Officiate high school and middle school football sporting events for schools located in the 15th region of Kentucky
-  Resolved conflicts between players, coaches, and/or observers by enforcing appropriate game policies and standard procedures
-  Improved ability to think and react quickly in ever-changing circumstances.
-  Attended mandatory training and meetings to discuss rules and further knowledge.
-  Communicated with other officials quickly and efficiently to make decisions.
-  Address rule infractions or complaints by participants and assess any necessary penalties, according to regulations.

Robert Runyon

Robert Runyon