Jim Madsen is an accomplished marketing executive with over 25 years of marketing communications experience in various industries including SaaS, Gas & Electric Utilities, Manufacturing, Technology, Education, and Communications. He holds a BA from Briar Cliff University and an MA from The University of South Dakota. Madsen's career highlights include driving revenue by managing the intersection of marketing and sales, removing silos, promoting brand awareness, developing and deploying marketing automation programs, and managing leads through lead scoring and a CRM. He has a strong background in brand management and development, experience in managing B2B and B2C campaigns and strategies, managing and aligning departmental goals with corporate objectives, and development and implementation of strategies and tactical marketing plans including event planning, social marketing, and media relations. Madsen is an expert in marketing, strategic marketing planning, SEO/SEM & retargeting, social marketing, brand management, advertising, agency management, commercial production, Metrics and Measurement, project management, corporate communications, integrated communications, and media planning. Madsen's professional experience includes working as the Marketing Manager at ACG Materials, Owner/President at Singing Dog Studios, Chief Conductor at Big Train Marketing & Consulting, Marketing Manager at Nextep, Senior Manager, Marketing at Advanced Academics, Senior Director, Marketing Services at Harte-Hanks Direct Marketing, Marketing & Research Manager at Cox Media, Marketing Manager at Gateway, Marketing & Communications at MidAmerican Energy, ITV Producer at South Dakota Public Broadcasting, and Director Advertising Production at KCAU Channel 9.