Crystal Rives is a passionate and dedicated Brand Activation Manager at Green Thumb Industries. Her determination and loyalty has resulted in multiple successes in the marketing field. After studying Business at Indian River State College, Crystal joined Natalie's Orchid Island Juice Company as a Marketing Coordinator, where she was later promoted to Event Marketing Manager and then Field Marketing Manager. Under her leadership, the company's Summer Road Trip became its most successful. Crystal has also served as Executive Assistant/Bookkeeper at Dean L Schumm, CPA.

With her exceptional communication and leadership skills, Crystal has hired Brand Ambassadors and activated demos across the country. She enjoys introducing upcoming ideas or products to consumers and is always enthusiastic about spreading the word on quality products.

Overall, Crystal has an impressive background in brand activation, event marketing and management, and business administration.