Jessica Benchetrit is an accomplished marketer and brand manager with experience in various sectors including CPG, alcoholic beverages, and cannabis. Benchetrit earned a Bachelor of Science in Finance from the University of Florida and an MBA in Marketing and Management Strategy from Northwestern University - Kellogg School of Management.

Benchetrit began her career in commercial banking at SunTrust Bank before transitioning to investment banking as an analyst and later as an associate at SunTrust Robinson Humphrey. She then moved to brand management, working as a Brand Management Intern at Procter & Gamble before joining PepsiCo as an Associate Marketing Manager.

Benchetrit continued her career in the alcoholic beverage industry, working at MillerCoors as an Associate Brand Manager for its Coors Light brand, first in Communications and Positioning, and later in Activation. She also led brand management at Green Thumb Industries (GTI) as a Brand Manager, overseeing the development and execution of product and promotional strategies for the cannabis company's flagship brands. Benchetrit was then promoted to Brand Director, overseeing Green Thumb Industries' incredibles edibles brand, the most popular edible brand in US cannabis markets.

With her extensive experience in brand management, marketing, and finance, Benchetrit has built a reputation as a versatile and innovative marketer capable of executing successful campaigns across multiple industries.