Adriano Hayashi

Adriano Hayashi is a dynamic marketing executive with a broad background in strategic planning, advertising technologies, and programmatic platforms. His passion for delivering results has earned him an impressive track record of achievements internationally, across multiple industries. Adriano has demonstrated a knack for managing multiple projects on strict timelines, fuelled by his exceptional written and oral communication skills, in different languages.

Adriano's academic background includes a Bachelor's degree in Marketing, Advertising and Communication from Brazil's Espm Escola Superior De Propaganda E Marketing. He has since worked for renowned organizations, including ViacomCBS, Sanofi, Adobe, and Tubemogul, in roles ranging from Growth and User Acquisition to Managing Director. He has also functioned as an independent consultant.

In his most recent role as Growth and User Acquisition at ViacomCBS, Adriano's responsibilities included developing and executing growth strategies across multi-channel platforms, identifying acquisition opportunities and audience segments, and collaborating with cross-functional teams to optimize user retention and engagement.

He has prior experience as Head of Advertising Cloud at Adobe, Managing Director at Tubemogul, and Video Product Manager at Cadreon. Adriano has also worked as a Communication Trainee at Willis Towers Watson and a Marketing Trainee at Ideia.Com.

His expertise in digital marketing transformation has led him to be considered an expert in the field, able to manage multiple projects simultaneously, while keeping an eye on strict timelines and ensuring exceptional results are delivered to his clients.