Adriana Vîrlan

Adriana Vîrlan is a Growth Marketer at Sessions, a company specializing in providing solutions for webinars, demos, workshops, and training. With nearly a decade of experience in marketing, she has transitioned from digital marketing to focus on growth marketing, emphasizing the importance of adaptability and customer insights in her strategies.1

Professional Background

• Current Role: Growth Marketer at Sessions since January 2021.
• Previous Experience: She has also held positions such as Growth Officer at Promocrat and Creative Strategist at various organizations.2
• Expertise: Adriana specializes in building marketing strategies that enhance customer acquisition, activation, and retention rates. She advocates for the use of AI in marketing to streamline processes and improve productivity.1

Marketing Philosophy

Adriana believes in a data-driven approach to decision-making and experimentation. She emphasizes the need for continuous collaboration between marketing, sales, and customer success teams to achieve shared goals. Her methodology includes conducting customer interviews to guide product development and employing extensive testing strategies beyond traditional A/B testing.1

Personal Insights

In interviews, Adriana has expressed her passion for leveraging technology to solve real-world problems in the marketing landscape. She is particularly interested in innovative solutions that address the challenges faced by businesses today.1

For more information about her professional journey and insights into growth marketing, you can find her on LinkedIn under the username adriana-vîrlan-118737193.2