Adriana Matamoros is a marketing professional with a diverse background in research and innovation. With a degree in Marketing from Universitat Pompeu Fabra and a Licenciado degree in Mercadotecnia from the Instituto Tecnológico y de Estudios Superiores de Monterrey, Adriana has worked for various organizations such as Ipsos, GfK, and Nielsen in different roles. Her most recent position was Account Director (Innovation) at Ipsos, where she led teams in providing insights on product innovation to clients. With experience ranging from being a researcher to managing projects and accounts, Adriana's expertise and skills in the marketing and research field are well-established.