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Adriana Marchini
Design and Innovation for Value Creation
Adriana Ruiz Marchini is the Founder and Director of Agami Innovation Made Easy, a company she established in March 2016 in Costa Rica.1 As a designer and innovation manager, she has extensive experience leading projects in various areas, including research and strategy, Front-End Innovation, open innovation, and experience design.1
Adriana's professional background spans multiple industries, such as Insurance, Finance, Fintech and Web3 Services, Higher Education, and Entrepreneurship and social initiatives.1 Her career is driven by the belief that unlocking creative potential within organizations can lead to the development of models and value propositions aligned with generative and circular principles, which are crucial in today's world.1
Education and Professional Experience
Adriana's educational background includes:
- A Bachelor's degree in Product Design from Universidad Veritas (2005-2009), where she graduated with honors1
- A Master's degree in Multidisciplinary Design Innovation from Northumbria University (2010-2011), where she achieved a First Class Distinction1
Her professional journey includes various roles:
- Professor of Design at Universidad Veritas (January 2015 - August 2017)
- Knowledge Manager & Story Designer at StarFireEffect (March 2015 - February 2016)
- Service Design Professor at Universidad Veritas (September 2014 - November 2014)
- Innovation Research Analyst at Pure Insight in the UK (September 2011 - April 2013)
- Freelance Product and Graphic Designer (2007 - 2011)
Skills and Achievements
Adriana is multilingual, with native or bilingual proficiency in both Spanish and English, and elementary proficiency in Italian.1 She also holds a Microlearning Instructional Design Accreditation (MIDA) from Gnowbe.1
Through Agami Studios, Adriana aims to expand access to innovation tools, best practices, and methods for communities in Latin America and the Caribbean.1 This platform reflects her commitment to fostering innovation and creativity in the region.