Adrian Woolfe

Adrian Woolfe is the Chief Executive Officer and Co-Founder of Studio 1, an international production, distribution, and licensing business focused on unscripted entertainment formats.12

Career Highlights

Woolfe played a pivotal role in developing and globalizing the hugely successful game show "Who Wants To Be A Millionaire?".1 As the managing director at Celador, he was instrumental in making "Who Wants To Be A Millionaire?" the first $1 billion TV format, expanding it to 107 countries through various strategies including licensing and digital activities.1

Current Role

At Studio 1, Woolfe leads the company in creating, producing, and distributing high-quality unscripted entertainment formats for broadcasters, streaming platforms, and other distribution partners worldwide.1 The company focuses on developing formats with high adaptation potential for local audiences across various genres, including studio entertainment, reality, trivia, competition, and factual entertainment.1

Recent Projects

One of Studio 1's recent successes is "Lucky 13," a new primetime trivia format co-hosted by Shaquille O'Neal and Gina Rodriguez. The show premiered on ABC on July 18, 2024, and became the most-watched summer series premiere in the US.1

Expertise

Woolfe is known for his strategic vision in leveraging the value of mainstream primetime TV formats to enhance audience engagement and generate significant recurring revenues.1 His approach often involves integrating high-profile collaborations to maximize viewership and advertising revenue.1

LinkedIn Profile

Adrian Woolfe's LinkedIn username is adrianwoolfe, where he is listed as the Chief Executive Officer at Studio 1.23