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Adrian Bushnell
Founder & MD, PAN Research, Customer Experience Research & Mystery Shopping
Adrian Bushnell is the Founder and Managing Director of PAN Research, a prominent agency in Ireland that specializes in mystery shopping and customer experience research. Established in 1996, PAN Research is recognized as Ireland's first specialist mystery shopping company. The agency aims to assist businesses in enhancing their customer experiences through insightful feedback and detailed reporting from mystery shoppers.1
Bushnell's journey into this field was inspired by his father's work in an insurance brokerage, where the need for objective staff performance measurement sparked his interest in mystery shopping. This led him to create PAN Research, which has since collaborated with various notable companies, including BMW, Allianz, and Easons.1
In addition to his role at PAN Research, Bushnell has been involved with the Mystery Shopping Providers Association (Europe) as a past board member, further solidifying his influence in the industry.1
