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Aditya Paranjpe
Data Scientist at ZEE5 - London Business School Alum
Professional Background
Aditya Paranjpe is a seasoned Data Scientist whose career spans a diverse blend of experience in data-driven decision-making, sales, and marketing. With a robust skill set that includes Data Mining, Machine Learning, and automated dashboard creation, Aditya excels at providing brands with insightful analytics that optimize sales performance and enhance revenue generation. His time at ZEE5 as a Data Scientist has solidified his reputation as an innovator in utilizing data insights to empower organizational strategies and sales efforts.
His professional journey also encompasses pivotal roles in sales management at airtel. Starting as a Young Leader in their Sales Management Trainee Program, Aditya propelled through various capacities such as the Zonal Retail Manager and the District Sales Manager. These experiences offered him foundational knowledge in Business Revenue Planning, Account Management, and Go-to-Market strategies. His comprehensive expertise allows him to harmonize sales and data science effectively, making him an invaluable asset in any organization.
Education and Achievements
Aditya's remarkable academic background lays the groundwork for his professional journey. He completed his HSC with a focus on Computer Science, Physics, Chemistry, Maths, and English, achieving an impressive score of 91% at Ramnivas Ruia Junior College. His early education at Campion School also saw him securing a commendable 91% in the ICSE curriculum, with subjects spanning from Physics and Chemistry to Environmental Studies and Technical Drawing.
He further enhanced his knowledge by obtaining a BTech in Production Engineering from the esteemed Veermata Jijabai Technological Institute (VJTI) in Mumbai, where he graduated with First Class honors. Aditya's thirst for knowledge led him to pursue postgraduate education at the prestigious London Business School, where he earned a Masters in Management focused on Marketing, Management Data Analysis, Corporate Finance, Macroeconomics, and Strategic Analysis. This blend of engineering and management at such reputable institutions has equipped him with a multifaceted perspective crucial for navigating today’s dynamic business landscape.
Additionally, Aditya bolstered his expertise in data science by completing a Post Graduate Diploma at the International Institute of Information Technology, Bangalore, renowned for its cutting-edge curriculum. He further broadened his proficiency in digital marketing through a certification acquired from Squared Online, focusing on Digital Communication and Media. These educational accomplishments showcase his continuous pursuit of lifelong learning and adaptation in rapidly evolving fields.
Skills and Expertise
Aditya possesses a unique combination of skills that bridges the gap between data science and sales. His technical expertise includes building Machine Learning models using SQL and Python, as well as leveraging analytics platforms such as PySpark, Mixpanel, and Conviva. This technical acumen positions him at the forefront of data-driven marketing and sales strategies.
On the sales front, Aditya is adept at Distributor and Retailer Management and is proficient in franchise retail management. His experience includes crafting effective Go-to-Market strategies and conducting detailed Sales Operations Management. This solid understanding of business operations, combined with his technical background in data analytics, enables Aditya to identify trends, forecast sales, and strategize efficiently to meet organizational goals. His endeavors not only enhance sales performance but also engender a culture of data-inspired decision-making within organizations.
Notable Contributions
Aditya's tenure at ZEE5 has seen him transition from an Account Manager to a Data Scientist, enabling the company to leverage its data resources fully. His contributions in developing machine learning models have provided actionable insights that have optimized marketing campaigns and boosted overall sales performance.
Moreover, Aditya's early experiences during his time with airtel have groomed him as a leader, allowing him to manage cross-functional teams and execute sales strategies effectively. His involvement in various organizations, such as a digital marketing intern at Mudra Concrea and a marketing intern at Procter & Gamble, placed him in dynamic environments where he gained practical insights into consumer behavior, branding, and market analysis. Notably, his leadership role as CEO & President at AIESEC in Mumbai exemplifies his commitment to mentoring the next generation of professionals, further showcasing his diverse capabilities.
In addition, Aditya's successful internship at General Mills India provided him with rich experiences in strategic brand management, while his early roles in BFSI (Banking, Financial Services, and Insurance) recruitment at Michael Page polished his consulting skills. Each role has contributed to a holistic understanding of business, preparing him well for complex problem-solving and strategic planning tasks.
Future Ambitions
As Aditya continues to evolve in the realms of data science and sales, he remains passionate about the intersection of these fields. His goal is to leverage data analytics to drive not only sales performance but also customer satisfaction and retention in a data-centric world. By continuously merging innovative technologies with traditional sales methodologies, he aims to lead initiatives that guide organizations in adapting to the changing digital landscape.
In summary, Aditya Paranjpe is a multifaceted professional who brings together extensive experience in data science, sales, and marketing. His educational achievements, combined with a diverse career history, cement his standing as a leading figure in the field. With a commitment to learning and growth, he excels in navigating the evolving business landscape while delivering authentic insights and value to the organizations he partners with.