Aditi Sholapurkar

Aditi Sholapurkar is a co-founder of SALT, a financial technology platform aimed at empowering women to manage their finances and make informed investment decisions. SALT is known for its app, MySalt, which was launched in 2020 alongside co-founders Chaitra Chidanand and Shinjini Kumar. The app focused on providing tailored financial solutions to women, addressing the unique challenges they face in financial literacy and investment.12

Background and Experience

Before co-founding SALT, Aditi Sholapurkar held significant roles in the fintech and banking sectors. She served as the Assistant General Manager at Paytm Payments Bank, where she contributed to building the bank from the ground up. Her experience also includes positions in early-stage fintech investing at Goldman Sachs and roles in equities and foreign exchange at Bank of America Merrill Lynch (BAML) and Citi.34

SALT's Mission

SALT's mission is to simplify financial decisions for women, helping them gain confidence in managing their finances. The platform was designed based on extensive research and conversations with women, revealing a gap in financial knowledge and emotional barriers that many face when dealing with money.23 Despite its initial success, including over 70% female users, SALT paused operations in September 2024 due to challenges in user acquisition and retention, while the founders seek strategic investments to revive the app.1

Education

Aditi holds an MBA from the Indian Institute of Management Ahmedabad, where she studied from 2012 to 2014. Her educational background complements her extensive professional experience in finance and technology.45

Overall, Aditi Sholapurkar's work with SALT reflects her commitment to enhancing financial literacy among women and creating a supportive environment for their economic empowerment.