Aditi Shekar

Co-Founder & CEO at Zeta

Aditi Shekar is the Founder and CEO of Zeta, a financial institution focused on helping young couples and families manage their finances effectively. She has a background in working with venture-backed startups, having spent over 12 years at companies like General Assembly and Guild Education. Aditi also served as Executive Director at Ashoka, a prominent social entrepreneurship organization.1 2

Her work at Zeta is driven by her passion for personal finance, which began with her first paycheck. She noticed a lack of financial support for young colleagues and faced challenges in combining finances with her significant other, which led her to create Zeta. The platform aims to assist young couples in mastering their personal finances through technology and advice.1 3 4

Aditi holds a BS/BA in Business and Psychology from the University of North Carolina at Chapel Hill. She has been recognized as a family finance expert in various publications and is also known for her podcast, The Money Date.1 4

Highlights

Oct 23 · twitter

What's up with imessage not porting over names from your phone to computer?

I just texted my dog walker a detailed travel itinerary for November to which she responded

"Aditi, this is your eyebrow lady".

Sep 5 · twitter

An absolutely excellent write up by @sytaylor on brokered deposits.

https://t.co/LU5xZPpKZN

May 9 · TechCrunch

How one founder aims to make money management a multiplayer game - TechCrunch

May 8 · TechCrunch

Found podcast celebrates one year - TechCrunch

Experience

Co-Founder & CEO at Zeta (March 2017 - Present)

Advisor at Tempest (September 2017 - September 2019), VP, Product at Guild Education (April 2016 - December 2016), General Manager, Online Courses at General Assembly (November 2014 - October 2015), Product Lead, Consumer Education at General Assembly (March 2014 - November 2014), Education Product Manager, Design at General Assembly (October 2013 - March 2014), Executive Partner at Ashoka's Changemakers (March 2012 - September 2013), Director, Product Development at Ashoka (September 2010 - March 2012), Director, Search at Ashoka (March 2008 - September 2010), Social Marketing Associate at The Manoff Group (August 2007 - March 2008), Teacher Outreach Manager at DonorsChoose.org (July 2006 - June 2007)

Education

BS, Business Admin and Psychology from University of North Carolina at Chapel Hill (2002 - 2006), Front End Web Development Course, Web Page, Digital/Multimedia and Information Resources Design from General Assembly (2013 - 2014), Back End Web Development (Ruby) from General Assembly (2014), Data Analysis from General Assembly (2015), International School of Tanganyika, International School of Manila