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Aditi Ghosh
Director Planning-Essence (Group M)
Aditi Ghosh is a business-driven Marketer with significant experience in working across both brands and agencies. She possesses a deep understanding of marketing, media planning, customer lifecycle management, brand building, and ROI optimization. Aditi excels in devising comprehensive marketing strategies, creating compelling campaigns, and driving revenue growth and customer acquisition. She has a proven track record of successful user acquisition and retention through data-driven methodologies in various consumer life stages. Aditi has a versatile skill set spanning marketing communications, design, digital and offline media planning, audience insight tools, loyalty programs, chatbots, and PR. Her educational background includes an MBA from EMPI Business School in New Delhi and a Bachelor of Science from IT College in Lucknow.
