Adi Minkovich is a people specialist at ADAMA Ltd, with an extensive background in HR, Organizational Development and Consulting. She pursued a Bachelor's degree in Linguistics at Tel Aviv University and an MBA at Ono Academic College in Organizational Development and Consulting. Her expertise also extends to graphic design, having received a diploma from the Israel Ministry of Economy in the field. Minkovich's previous work experience includes stints as a Learning Partner at IBM, HR Manager at ZIGIT, Global Travel Manager at Checkmarx, Data Base & Code Share Supervisor, Customer Management Supervisor, and Check-in Agent at EL AL Israel Airlines. She prides herself on being bold, light and italic in everything she does, with an aversion to the "regular."