Adette Contreras

Adette C. Contreras is a Creative Business Strategy Consultant and the founder of In Wild Pursuit, a consulting firm focused on aiding purpose-led and underrepresented entrepreneurs. Based in Brooklyn, New York, she has a strong background in design and business strategy, emphasizing creativity and sustainability in her work.

Professional Background

Founder/Designer/Strategist at In Wild Pursuit (November 2016 - Present)
- In Wild Pursuit specializes in business strategy, branding, design, and "business therapy," utilizing identity-based research to craft tailored solutions for clients.1
Co-founder & Chief Strategy Officer at Tinsel Experiential Design (September 2023 - Present)
- Tinsel is known for creating immersive experiences and has been recognized as one of BizBash's Top 50 event designers in the U.S..1

Mission and Philosophy

Adette's mission revolves around empowering purpose-driven entrepreneurs and highlighting underrepresented voices in the creative industry. She aims to harness the transformative power of design to foster a more sustainable future.1

Skills and Expertise

Adette is skilled in:

Business Strategy
Branding and Design
Marketing
Collaborative Innovation

Her approach combines strategic insight with creative thinking, enabling her clients to thrive in competitive markets.

Personal Interests

Outside of her professional endeavors, Adette is a lifelong learner who speaks five languages: Tagalog, English, Spanish, French, and Swedish. She enjoys activities such as ceramics and reading.1

Overall, Adette C. Contreras exemplifies a commitment to creativity, strategy, and social impact within the business landscape.