Adette C. Contreras

Adette C. Contreras is a multi-faceted entrepreneur, designer, and strategist based in Brooklyn, New York. She is the founder of In Wild Pursuit, a business strategy and design studio that focuses on helping purpose-led and underrepresented entrepreneurs.12

Professional Background

Adette is currently the Co-founder and Chief Strategy Officer at Tinsel Experiential Design, a company that creates immersive brand experiences.1 She has been recognized in the events industry, with Tinsel being named among BizBash's Top 50 event designers in the country.1

In Wild Pursuit

Founded in November 2016, In Wild Pursuit is Adette's venture that combines business strategy, branding, design, and what she calls "business therapy" for purpose-driven entrepreneurs.1 The company uses identity-based research and a multi-faceted methodology to craft personalized solutions for its clients.1

Personal Mission and Expertise

As an immigrant woman in the creative field, Adette's personal mission is to:

1. Propel purpose-led entrepreneurs
2. Highlight underrepresented voices
3. Harness the subversive power of design
4. Connect co-conspirators in building a more sustainable future1

Skills and Interests

Adette is known for her diverse skill set and interests:

• Multilingual: Fluent in 5 languages (Tagalog, English, Spanish, French, and Swedish)
• Creative pursuits: Enjoys ceramics and design
• Continuous learning: Describes herself as a lifelong learner1

Recognition

Throughout her career, Adette has received several honors and awards:

• Finalist for a Webby award
• CLIO award for work on HPV.com
• Selected as a Filipino-American Young Leader by the Philippine Ambassador
• Featured in prestigious publications like The New York Times, VOGUE, and Harper's Bazaar1

Adette C. Contreras is a dynamic professional who combines her creative talents with business acumen to support purpose-driven entrepreneurs and promote sustainable business practices.