Adeline Tan

Adeline Tan is an AVP at Mandai Wildlife Group, focusing on product innovation and content strategy.1 She has been in this role since August 2017, where she leads product innovation and development through design thinking.1 Adeline has spearheaded the creation of two award-winning programs: the Keepers' App (2019) and My Animal Buddy (2021), which collectively won 19 regional awards.1

Prior to her current position, Adeline held roles as:

1. Marketing Director at Training Vision Institute Pte Ltd (February 2016 - August 2017)
2. Business Manager at OpenRice.com in Singapore (March 2014 - November 2015)
3. Marketing Manager at Singapore Press Holdings (November 2006 - November 2010)

Adeline's educational background includes:

• Postgraduate Diploma in Innovation and Design Thinking from Emeritus (2021-2022), where she graduated with Distinction
• Bachelor's degree in Business with a focus on Marketing from Nanyang Technological University, Singapore (2002-2005), graduating with Second Class Upper Honors

Her LinkedIn profile describes her as someone who empowers individuals to be curious and creative through the products she designs.1