Adele Gibb

Adele Gibb is the Managing Director of Carat South Australia, a position she has held since March 2023 after being promoted from Group Investment Director. With over 25 years of experience in the media industry, her career has spanned various roles across multiple media channels and countries, beginning in journalism. Gibb emphasizes innovation, client success, and talent development in her leadership role at Carat SA.14

Under her guidance, Carat SA has retained its partnership with the South Australian government for media services, showcasing her commitment to impactful campaigns and collaboration with local entities. Gibb is passionate about nurturing new talent within the industry, advocating for a workplace culture that encourages creativity and flexibility.25 She believes in building strong relationships with media partners to enhance service delivery and client outcomes.12

Gibb's strategic vision includes adapting to changing media consumption habits and fostering a dynamic work environment that supports individual team members' needs. She aims to differentiate Carat SA by promoting a culture of inclusivity and continuous learning, ensuring that the agency remains a launchpad for new marketing professionals.13