Michael Dortch is a seasoned content marketing leader with over 15 years of experience in the IT industry. He has worked with companies big and small, helping them maximize revenues, increase ROI, and improve customer perception and satisfaction. Throughout his career, Michael has served various roles, including Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cyber security at LANDESK, Director of Marketing at Intréis, and Senior Product Marketing Manager at ServiceNow. He has also been a senior analyst at Aberdeen Group, Robert Frances Group, Constellation Research, and Yankee Group. Michael's areas of marketing expertise include strategic content planning, development, and creation, social media and online community development and outreach, public speaking and evangelism, and product marketing management. Additionally, he is certified as a Social Marketing Professional by Hootsuite Academy and as an Expert Content Author/Creator by Content University at SnappConner PR. Michael's technical expertise includes cyber security, IT service management, cloud computing, and business software for large enterprises and SMBs. He also enjoys singing, traveling, cooking, and eating.