Tony Smith is an experienced brand strategist with a decade of expertise in qualitative research to inspire effective creative briefs. He has a diverse work history, including a career in the military, working under the CFO of a multi-billion dollar financial institution, and a coordinator at a nonprofit before settling in advertising. Tony specializes in consumer journey maps, segmentation studies, and qualitative research and documentation. He is an adjunct teacher for Miami Ad School and the founder of The Insightful Observer. With specialties in cultural anthropology, video documentation and editing, digital marketing, and Social Media, he is proficient in Microsoft PowerPoint and Outlook.

Tony has a keen interest in understanding the root of human behavior to inspire robust creative briefs. He studied Account Planning at Miami Ad School, B.A, Journalism, Advertising and Mass Communication Studies at the University of Minnesota, and Hotel and Restaurant Management at Community College of the Air Force. Tony has worked as a Freelance Strategy Director at The Insightful Observer, Chief Pilot Officer at Airborne Perspectives, Qualitative Research Instructor at Miami Ad School, Associate Director Of Strategy at ICF Next, Senior Brand Strategist at Periscope, Senior Planner at FCB Chicago, and Strategic Planner/Cognitive Anthropologist at Crispin Porter + Bogusky. He has also worked as a Freelance Planner at barrettSF, an Account Planning/Brand Strategy Student at Miami Ad School, an Associate at Guggenheim Partners, an Advertising Review Coordinator at Better Business Bureau of Minnesota and North Dakota, and a Staff Sergeant at United States Air Force National Guard.