Matt Lebo is an accomplished marketer with over 6 years of B2B digital marketing and lead generation experience, 4 years of B2C marketing communications and PR, 2 years of retail marketing, 6 years of technology marketing (enterprise, SaaS, services), and 6 years of marketing analytics technology experience. Matt has developed and led successful marketing strategies through tactical initiatives and campaigns, proving his ability to achieve results. He possesses extensive experience in paid acquisition, content marketing, email, product, and social marketing, CRM, and SEO. Matt specializes in strategic market planning, revenue marketing, CRM, and marketing automation, experiential marketing, digital strategy, brand strategy, content development, community building, community management, SEO, persona development, and Agile.

Matt’s established leadership skills and efficient marketing teams have brought him to the position of Director of Marketing and Brand Strategy at Sports Research. He was previously the Digital Marketing Manager at Swell Investing LLC, FlashFunders, and Media Temple. While at Media Temple, he served as the Marketing Analyst & Digital Advertising and Social Media Specialist.

Matt holds a Bachelor's degree from Loyola Marymount University. His software and training skills include analytics (Google Analytics, Power BI), marketing automation tools (Marketo, Hubspot, Salesforce), Salesforce.com CRM, Hubspot CRM, Adobe Creative Suite, Microsoft Office Suite, and website CMS platforms (WordPress).