Thomas Edison State University

Brookdale College

Rutgers University

Executive Director  -  CEO.  Chief Marketing Officer.  B2B & B2C.  Corporate  -  Nonprofit.  Change Agent.  Public Speaker.

Leveraging senior leadership experience across industries and sectors to advise executives of leading nonprofits and associations, and consult to the boards and C-suite at startups and technology firms. Supporting turnarounds and providing strategic counsel to clients in areas ranging from targeting propspects in the nonprofit and association sectors, to supporting product development, go-to-market (GTM) strategy development and execution, partnership development and strategic business development, customer success and client retention, revenue operations, and sales and new customer acquisition.

Independent (Contract Consulting and Advisory Services)

Consultant, Go to Market (GTM) Strategy and Operations Support

National Contract Management Association (NCMA) stands as the premier contract management organization whose mission is to collaborate towards a globally recognized contract management profession that strengthens its nexus with related acquisition communities. NCMA propels the growth, advancement, and impact of practitioners through a steadfast commitment to serve through the open exchange of ideas in neutral forums.

NCMA is also the parent organization of the Contract Management Institute (CMI). CMI provides valuable resources including collaboration and partnership opportunities for individuals and organizations involved in contract management across government, industry, and academia. The Institute serves as a catalyst for the study of the profession to elevate engagement, standards, and professional development.

National Contract Management Association (NCMA)

Chief Operating Officer (COO)

The International Positive Psychology Association (IPPA) is a global membership organization of thousands of academics and educators, practitioners and clinicians, students and others – from over 70 countries worldwide.  The field of positive psychology focuses on the study and practice of positive emotions, wellbeing, and the strengths and virtues that make all individuals, institutions, and communities thrive.  The field has seen hundreds of millions of dollars invested into research, founding of scientific journals, creation of baccalaureate degrees and masters and Ph.D. programs at universities around the world, TED Talks, reports, and cover stories in news and media outlets worldwide (e.g., Forbes, The Atlantic, The Washington Post, The Guardian, Time Magazine, Parents Magazine, Wall Street Journal, Newsweek, U.S. News & World Report, and more).  In addition, award-winning books and publications on both the science and practice of positive psychology have been released through publishing houses including McGraw-Hill, Wiley, Simon & Schuster, Penguin, Oxford, and others – increasing global exposure and prominence.

Responsible for overseeing global operations, fiscal management, and strategy; managing staff, contractors, and service vendors, and collaborating with volunteers worldwide; leading fundraising and all marketing and branding; developing, launching, and managing all international programs; collaborating with a global network of partners; and overseeing all live, hybrid and virtual events, including the IPPA World Congress on Positive Psychology, the Idea Starter Symposiums, and IPPA’s Evidence in Action Conferences.

International Positive Psychology Association (IPPA)

Executive Director

Since 1946, Paralyzed Veterans of America (PVA), a congressionally chartered veterans service organization, has been a leading advocate for quality health care, spinal cord research, VA benefits and civil rights for veterans and all people with disabilities.  PVA was named one of the “Brands of the Year” by the Harris Poll and listed by Forbes as one of the “100 Largest U.S. Charities.”

Responsible for developing the strategy, managing coordination and collaboration, and leading implementation of fundraising, development, marketing, communications, digital, and membership operations, including leadership of the PVA multichannel and omnichannel fundraising initiatives which encompasses direct mail, digital marketing, major gifts and planned gifts, strategic partnerships, individual giving, corporate and foundation giving, cause marketing, third party fundraising opportunities, events, exhibit sales, sponsorship, and other funding sources.

Paralyzed Veterans of America

Chief Development and Marketing Officer (CDMO)

Veterans Health Administration (VHA) is part of the U.S. Department of Veterans Affairs (VA) and is America’s largest integrated health care system, providing care at more than 1,200 facilities including medical centers, hospitals, Vet centers, and outpatient sites of care of varying complexity (VHA outpatient clinics), serving over 9 million enrolled Veterans each year.  

Recruited by the Under Secretary for Health (USH) to provide strategic counsel and communications support and advice to VA’s Office of the Under Secretary for Health to help change perception and positioning of VA’s national health care system.  Created (and cleared) executive communications and built campaigns to inform more than 300,000 employees, while conceiving programs to engage public and stakeholders (including Congress).  In addition, worked with the VA Secretary and VA Chief of Staff to write op-Ed’s, presentations and speeches, and provided executive communications support.

U.S. Department of Veterans Affairs

Senior Advisor, Office of the Under Secretary for Health, Veterans Health Administration

Global Genes is a leading rare disease advocacy organization with global reach to the worldwide rare community of patients, caregivers, advocates and clinical partners. The non-profit organization promotes the needs of the rare disease community under a unifying symbol of hope – the Blue Denim Genes Ribbon™. What began as a grassroots movement in 2009 with a few rare disease parent advocates and foundations has grown to over 500 global organizations.  Global Genes' mission is to eliminate the challenges of rare disease through public and physician education, building community through social media and supporting research initiatives to find treatments and cures for rare diseases. 

Rare diseases affect 1 in 10 Americans, 30 million people in the United States, and 350 million people globally. Over 7,000 distinct rare diseases exist and approximately 80 percent are caused by faulty genes. The National Institutes of Health estimates that 50% of people affected by rare diseases are children, making rare diseases one of the most deadly and debilitating for children worldwide.  It is estimated that 95% of all rare diseases do not have a single FDA approved drug treatment, and there are currently less than 400 treatments approved by the FDA for the nearly 7000 rare diseases which have been identified.

Worked with Founder and CEO to build strategy and lead teams, and leveraged experience in global brand building, marketing, communications, customer and consumer engagement, outreach, advocacy, and organizational strategy to create greater awareness and exposure for rare diseases.  Worked across organization and with partners to build positioning, programs, products and services that delivered value and benefit to the worldwide network of foundations, corporate partners, alliances, patient advocates, caregivers, and others, including clinical partners, biotech and pharmaceutical companies, and senior leaders and decision makers in the medical community.

Global Genes

Strategic Advisor

1776 is a global incubator and seed fund helping startups transform industries that impact millions of lives every day - education, energy & sustainability, health, transportation and cities. 1776 is building a global community to provide intellectual, social and financial capital that these startups need to succeed.

Mentor, offering expertise and support and helping founders and leaders of startup companies across industries to avoid obstacles and challenges, open new markets and expand opportunities.

1776

Mentor

ZH Healthcare is a health IT innovator and developer of blueEHR, one of the most powerful Electronic Health Records (EHR), Electronic Medical Records (EMR), Revenue Cycle Management, Practice Management, and Hospital Management System (HMS) solutions used by patients, physicians, healthcare providers, health systems, and health IT companies in 100+ countries, and in 30+ languages.  

Evolved from physician and industry feedback, blueEHR provides a flexible electronic health solution including EHR, practice management, revenue cycle management, inventory management, e-prescribing and electronic prescriptions (eRx), lab and clearinghouse integration, an advanced rules engine, custom forms creator, notes editor for charting, and more.  In addition, blueEHR powers HITaaS™, or Health-IT-as-a-Service, the revolutionary healthcare IT platform that allows companies to leverage industry specific infrastructure, platform, software, business logic, security, applications, and functionality, and rapidly customize, build and deploy custom health IT solutions.  

ZH Healthcare began as the leading contributor to OpenEMR, delivering over $2-billion worth of open source software.  The company has since grown into a multinational company with investments of nearly a million hours into the proprietary blueEHR platform, making it the EHR and healthcare platform of choice for thousands of providers to improve care delivery, reduce IT burden, revolutionize patient engagement, and create meaningful treatment plan coordination.

Recruited to increase awareness and exposure, improve customer acquisition efforts and strategies, oversee marketing, branding, communications and public affairs, and assume an interim global sales leadership role selling into hospitals and physician offices (and groups) in the U.S., India, UAE, Saudi Arabia, and across Europe and Africa.

ZH Healthcare, Inc.

Vice President of Marketing

Since 1969, SIM has inspired the minds of the most prestigious IT leaders in the industry. Highly regarded as the premier network for IT leadership, SIM is a community of thought leaders who share experiences and rich intellectual capital, and who explore future IT direction.  SIM is the only national professional network that connects senior-level IT leaders with peers in their communities — providing valuable opportunities for knowledge sharing, professional development, collaboration, and career advancement.  SIM is recognized for offering face-to-face meetings and networking to the senior IT community, including SIMposium, the Advanced Practices Council (APC) meetings, Regional Leadership Forums (RLF), chapter meetings, and CIO roundtables.

Work with and provide marketing strategy support to the Director of the Advanced Practices Council (APC), which is SIM's research and networking program exclusively for senior executives such as the Chief Information Officers (CIO), Chief Technology Officers (CTO), and Chief Digital and/or Data Officers (CDO) within organizations.  The Advanced Practices Council membership has included executives from such companies as Allstate, Bristol-Myers Squibb, Campbell Soup, ConocoPhillips, Johnson & Johnson (J&J), Varsity Brands, Penske, Federal Reserve, Pfizer, K. Hovnanian, Armstrong Building Products, PDC Energy, GSTV, Tompkins Financial, Aquent, and more.

Society for Information Management

Marketing Advisor

The PTA is the premier parent involvement organization in schools and the oldest and largest volunteer child advocacy association representing 4 million members in more than 24,000 units across 54 state congresses in the U.S., Puerto Rico, U.S. Virgin Islands, and Europe.  

National PTA® comprises millions of families, students, teachers, administrators, and business and community leaders devoted to the educational success of children and the promotion of parent involvement in schools. PTA is a registered 501(C)3 nonprofit association that prides itself on being a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education.

Hired by interim Executive Director and Board President to counter a 40+ year decline in membership, launch programs aimed at creating member engagement, grow relationships with states, districts, regions, councils and local leaders, enhance the iconic PTA brand, and leverage out of the box thinking to keep PTA relevant to changing demographics - and to assess and recommend CRM tools and database systems to ensure that technology meets the current and future needs of the National Parent Teacher Association (National PTA).

Responsible for leading cross functional teams, overseeing national field services staff and all training elements, and creating and executing national membership acquisition, retention, and engagement strategies.  Focused on building long-term AMS and CRM strategy, strengthening relationships across the PTA network, enhancing member experience, and growing the lifetime value (LTV) of PTA membership.  Also responsible for working with and providing insight to the board President and board of directors, and support volunteer committees and working groups.

National PTA

Interim Head of Membership, Marketing, Field Services, and Training

Sutter Group (SG) is an award winning marketing, branding, and strategy agency.  SG is a team of strategists, big-picture thinkers, boundary-pushers, self-motivators, and inspired game-changers all focused on one goal: making clients successful.  SG believes that the medium that broadcasts the message must be as unique as the brand that stands behind it.  SG does not give in to a “one size fits all” solution for clients; SG teams take time to learn about what makes a client different. 

Hired by COO on short-term consulting basis to help assess current business conditions, set long-term strategy to help SG expand into new markets, develop deeper relationships with existing clients, uncover opportunities, and enhance overall SG strategy and digital marketing capabilities.

Sutter Group

Consultant to COO

Wide Open Spaces is the premier online destination for all things outdoors - providing content, commerce, and community to an audience of sportsmen and women who share a passion for the great outdoors.  Founded in 2011, Wide Open Spaces is the first site of its'​ kind optimized for social and mobile experiences, complete with the Internet’s first and only shopping comparison site.  It is devoted to providing the most up-to-date, need-to-know information for enthusiasts in an entertaining way - and encourages community engagement through user contributions, both written and visual, to make the content shareable, reliable and relatable.  

Recruited by Founder and CEO to serve as a strategic advisor and join the company's advisory board during the early growth phase.  Provided insight on strategy, branding and user experience, worked with Founder to pitch and secure venture funding, offered guidance and support to staff, and created relationships for the company across the outdoors industry.

Wide Open Spaces

ResidentLinks'​ mission is to transform a 'click on the screen'​ to a 'greeting on the street'​. The philosophy is privacy and a sense of belonging are the driving force behind a united and productive neighborhood. The company is working to help drive growth of local communities through specialized online services. ResidentLinks' vision is to allow users to Explore Neighborhoods, Connect with Neighbors, Save Money, Find Services and Help Others.

Recruited by Chairman to serve as outside advisor and provide support and insights to the staff and board in the areas of marketing, communications, pricing, and packaging strategies, and to help with presentations to potential clients and investors.  Responsible for building strategies to gain support of local government administrators and legislators, community leaders, property managers, realtors, builders, and HOA management companies.

ResidentLinks

Since 1960, the Association of Fundraising Professionals (AFP) has inspired global change — helping nonprofits and charities and supporting fundraising efforts that generated more than $1 trillion.  AFP advances effective and ethical philanthropy by providing advocacy, research, education and professional development, mentoring, collaboration, and technology opportunities for the world’s largest network of fundraisers. AFP’s more than 30,000 individual and organizational members, from 14,000 organizations, in over 230 chapters around the world, raise more than $100 billion annually, equivalent to one-third of charitable giving in North America with millions more generated around the world. 

Led cross-functional team of 14, directed contractors and vendors in the USA and Canada, and maintained P&L responsibility for $5-million budget.  Managed marketing, branding, communications, public affairs, new media / web and digital, publications, and meetings, conferences and events teams, including oversight of positioning, external relations, media relations, non-dues revenue (e.g. career center and online job boards, subscriptions, mailing lists, merchandise, sponsorship, and advertising sales), and programs including International Conference on Fundraising, the world's largest gathering of fundraisers (over 4,000 in attendance), and official National Philanthropy Day (NPD) programs around the world.  Also responsible for supporting the  government relations staff and Foundation for Philanthropy in the U.S. and Canada.

Oversaw development, launch and execution of membership and customer acquisition and retention marketing strategies, engagement campaigns, and product and service pricing realization and optimization, electronic / digital messaging (eMail), print and direct mail, and publications (including award-winning Advancing Philanthropy print and digital magazine).  Also, forged strategic alliances, joint ventures and partnerships with organizations worldwide.

Association of Fundraising Professionals

Chief Marketing Officer / CMO

Carousel30 is an award winning digital agency focused on user experience, audience engagement, and conversion for leading brands. The team translates business objectives into digital strategies that incorporate traditional and new media, including websites, mobile applications, social media marketing, email marketing, and other efforts.  Carousel30 has worked with top brands including Toyota, AOL, Remington, Geico, CQ Roll Call, The Nature Conservancy, The United Nations, Trust for the National Mall, National Audubon Society, AARP, and MTV, and Carousel30's work has been recognized by Webby Awards and ADDYs.  The team has presented at events including Internet Week NY, Internet Summit, and Digital Capital Week, among others, and the work of Carousel30 has been featured in Advertising Age, Communication Arts, Web Designer Magazine, and Website Magazine, and in books by Crescent Hill Books and Rockport Publishers.

Recruited by CEO to serve asadvisor to the board and offer advice to strategy teams in a number of areas including creation of outreach, fundraising, and customer engagement plans for clients, and managing the operations of the business.  Led expansion plan into new locations, leveraged relationships to drive sales and opportunities, worked with board to create a new digital strategy division and leadership structure, and drive re-positioning of Carousel30 and their offerings, and provided management support and direction to senior staff across the organization.

Carousel30

Consultant to Board of Directors

Sweat Equity Connection is an online marketplace and match making eCommerce business in the recruitment sector which connects SMBs, including start-ups and early-stage ventures with executives, managers, and professional service providers who are willing to accept equity as a portion of compensation - allowing small businesses to substitute equity for capital. 

Recruited by Founder and CEO to serve as a strategic advisor to company and support functions of the business.  Conducted market research and created the competitive analysis documentation, developed marketing plans and customer and subscriber/user acquisition strategies, outlined business development strategies, created strategic business plans and investor presentations, and helped with recruitment of the executive management team.  Also worked on overall brand and differentiation strategy, and advocated on behalf of customers (e.g. customer experience) from a user-experience (UX) and design perspective - and led early focus group testing.

Sweat Equity Connection, Inc

Remington Outdoor is a strategic marketing unit created by Cerberus Capital (private equity firm) to serve as a CSR and social marketing initiative for Remington Arms and Freedom Group, a global innovator, manufacturer, and marketer of sporting goods, firearms, and accessories for consumer, shooting sports, law enforcement, and military market segments.  The company was formed to help grow the outdoor industry and increase brand awareness for Freedom Group and their brands including Remington Arms, Bushmaster, Dakota, Parker, H&R 1871, Marlin, Barnes Bullets, Mountain Khakis, and other outdoor companies. 

Hired by Vice Chairman of Cerberus Capital (former Chairman of Deloitte) to oversee the program management, marketing, communications, and corporate development functions, including digital strategy, creation and implementation of industry-wide acquisition and engagement campaigns, build-out of an outdoor industry social networking platform, and an online loyalty based marketing system, as well as an eCommerce site for the outdoors.  Created the architecture and oversaw the integration between custom databases and incumbent CRM and ERP systems.  Led development of online training system used by state agencies to support up to 750,000 outdoor enthusiasts annually.  Also, developed experiential marketing programs to help recruit, retain and engage outdoor enthusiasts, led creation and launch of grassroots campaigns, and supported the external relations efforts including partnership development with retailers, NGOs, and manufacturers.  

Worked with Board of Directors (CEOs of Fortune 500 companies), and leaders from CEOs from the largest conservation nonprofits, NGOs, and associations, as well as big box and multichannel retailers, affiliates, and online marketers.  Also served as liaison to directors, commissioners, and senior officials from state and federal tourism, economic development, and government agencies.

Remington Outdoor / Remington 1816 (Outdoor Roadmap)

Director, Strategic Marketing and Corporate Development / Acting Chief Information Officer (CIO)

MyHouseIn3D provides home buyers and renters the ability to view a virtual 3D open house while allowing home owners and real estate agents, real estate brokers, builders, contractors, and developers to better showcase properties with innovative 2-D & 3-D floor plans and 3 Dimensional (3D) walkthroughs and interactive fly-throughs as part of their real estate marketing efforts - to differentiate homes for sale and attract new buyers and prospects.

Worked with Founder to help build business concept and conducted market research, developed strategic business plans, created long-range financial plans and projections, and built funding presentations for venture capital meetings.  Also, solicited funding from private equity and venture capital firms, recruited senior management and sales staff, launched initial business development, sales, and marketing outreach efforts, created North American (Canada/USA) reseller programs, sourced global vendors and negotiated supply contracts, and worked with outside media, agencies and PR firms on initial communications, public relations, outreach efforts, and roll-out plan.

MyHouseIn3D

Pivotal Veracity (purchased by Unica Corp. - Nasdaq: UNCA, now part of IBM) was the #1 SaaS email deliverability, auditing, rendering and optimization firm for global B2B and B2C enterprises, email service providers (ESPs), and marketing agencies.  Clients included major brands such as Subaru, Sears, Progressive, Continental, Nestle, Merck, Cabela’s, Dow Jones, Cisco, Blue Hornet, Unica, Rapp Collins, Digitas, and others.  The company provided tools and expertise that improved IP reputation and credibility, delivery, rendering, and effectiveness of email and mobile messaging campaigns and communications.

Hired by COO to lead global business development and direct sales effort and further develop the indirect sales channel, built relationships with end mailers, email service providers (ESPs), and global marketing and advertising agencies, created sales proposals, led key account and client presentations, attended industry and networking events, and developed the information architecture (IA/UX) and web/digital marketing strategy, and online marketing plans to improve effectiveness of the company website and social media marketing (SMM) outreach efforts.

Pivotal Veracity (acquired by Unica, now part of IBM)

Director of Business Development

Prospect Blue is an interim management firm driving brand value, customer growth, sales performance, and profitability for startup companies across industries, multichannel marketing firms, technology vendors, telecommunications providers, and digital marketing agencies.

Provided services including strategic planning and business planning, P&L management, vendor management, strategic business development, product development, channel marketing and affiliate management, and partnership and alliance, joint venture, and M&A support.

Worked on interim projects including development of lead and demand generation, and customer acquisition campaigns, and conversion, loyalty, and experiential marketing programs.  Provided consulting services on a project basis - in areas of marketing, sales, strategy, and business development, and oversaw development of business and marketing plans, vendor relations, market research, creative, and web services on behalf of the company and clients.  Helped build customer success and customer experience advisory service line of business.  Worked on projects for companies in eCommerce, retail, email marketing, healthcare, real estate, telecommunications, luxury goods, human resources, entertainment, and wine and spirits industries.

Scott Pearl, CAE, CNP