Louise Fitzpatrick is an accomplished Global CMI Manager with vast experience in strategy development, consumer insight, market intelligence, front end innovation and market support. She holds a Master's degree in Advertising from Technological University Dublin and a Bachelor's degree in Communications from Dublin City University. Louise has worked extensively with The HEINEKEN Company, where she was formerly Global Insight & Strategy Manager for Low No Alcohol products, as well as Consumer Insights Manager and Senior Brand & Strategic Support. Prior to that, she worked as a planner at jump! Innovation, Insights Manager at Tourism Ireland, and Research Manager at Initiative.

Louise's expertise lies in developing research and strategy that supports innovation, increasing product value, and driving marketing campaigns. With a keen eye for detail and exceptional analytical skills, she has successfully led several cross-functional teams in identifying consumer preferences and behavior, market trends, and emerging opportunities. Her passion for storytelling and effective communication has helped businesses translate insights into real-world solutions, resulting in impactful campaigns and lasting brand loyalty.