Penn State University

Digital Marketing & eCommerce Professional  -  3x Salesforce Certified

Greater Cleveland

Merkle

SFMC Solutions Consultant

Project Delivery Manager, SFMC

Jams and jellies are only the beginning of our story. Today, you’ll find our iconic brands in 90% of homes across the U.S. We’re the company behind trusted brands like Jif®, Folgers® and Milk-Bone® plus new favorites like  Smucker's™ Uncrustables®, Café Bustelo® and Rachael Ray™ Nutrish®

Helping lead the Digital Strategy & Consumer Experience team, I manage enterprise digital marketing technology, strategy & activation plans across the Consumer SBA. I also plan and implement integrated campaign activations across Search, Social, Email (SFMC) & Website channels.

The J.M. Smucker Co.

Digital Marketing Strategy Manager

MTD is a worldwide leader of outdoor power equipment within both residential and commercial markets. MTD's family of brands (Cub Cadet, Troy-Bilt, Remington, Columbia, Rover, etc...) includes a complete range of products to suit every type of customer and every kind of lawn/garden.

As the Digital Commerce Channel Manager I was responsible for establishing an omni-channel culture within the organization. This included providing a seamless and relevant experience for the customer; identifying opportunities to leverage all digital channels to drive lifetime value of the customer; and building strategies and programs that drive incremental engagement and revenue for each brand.

MTD Products

Program Manager, Connected Consumer

As the Digital Marketing Manager, I designed and implemented digital marketing strategy to drive customer engagement and improve eCommerce sales through coordinated, omni-channel acquisition and retention programs. The relevance of our digital marketing and media programs drove a 30% increase in engagement while growing D2C sales in high-margin categories by 10% over a 12 month period.

Digital Marketing Manager

Precision Dialogue (an RRD Company) is a leading Customer Engagement Agency and Salesforce Services Partner focused on helping clients achieve relevance with their prospects and customers. Our agency formulates unique contact strategies for nationally recognized clients that leverage consumer insights and information to fuel multi-channel interactions that drive engagement.

As a Marketing Strategy & Solutions Consultant, I scoped SFMC implementations and developed omni-channel customer engagement strategies that supported client acquisition & retention goals.

Precision Dialogue, an RRD company

Sr. Digital Marketing Solutions Consultant

As a Client Services team leader, I managed the client's relationship with the agency and the SFMC platform. This included developing client roadmaps, leading client projects/campaigns, and influencing behavioral change to support the adoption of new technologies & strategies.

Team Lead, Client Services

As a Marketing Cloud Specialist, I provided ongoing, day-to-day support to clients in the management, QA testing & deployment of email marketing campaigns via the Salesforce (formerly ExactTarget) Marketing Cloud platform

Salesforce Marketing Cloud Email Specialist

brandmuscle is a leading technology-based local marketing services company headquartered in Cleveland, Ohio. brandmuscle offers robust technology solutions, expert client service and ongoing support to assist marketing professionals with the development, customization and distribution of local marketing materials across all media channels.

As a Local Marketing & Media Specialist, I provided custom local marketing and media services to DIRECTTV retailers by directing the processing, placement and optimization of their local marketing and advertising strategies.

brandmuscle

Local Marketing & Media Specialist

LIN Media is one of the nation's largest multimedia companies that operates or services 71 television stations in 48 markets along with the industry's leading digital media business.

As the Digital Advertising Manager, I managed inventory of digital advertisements and local company profiles across seven (7) branded websites and their corresponding mobile and email programs. Promoted new business for the Dining and Deals brands.

Thomas Clyde