Charles Ugalde is a marketing and business analytics expert with extensive experience in the field of research and insights. His expertise spans various stages of the product lifecycle, from brand building to advertising and messaging. Charles has a demonstrated ability to translate data into relevant business insights and support cross-functional teams to achieve business objectives.

His experience includes executing a range of qualitative and quantitative studies, such as brand trackers, concept testing, segmentations, messaging research, and multicultural research. Additionally, he has technical aptitude and proficiency in analytics, including SAS for forecasting models and IBM SPSS for regression methods, among others.

Charles earned a Master's in Business Administration with an emphasis on marketing and business analytics from The George Washington University's School of Business. He also studied as an International Research Fellow at City University of New York Graduate Center and obtained a Bachelor's degree in Community and Regional Development from the University of California, Davis.

Charles has held various roles, including Senior Market Research Manager at Uber Eats Brand at Uber, Manager of Innovation Insights for Clorox Disinfecting Wipes at The Clorox Company, Supervisor's Assistant at Alameda County, and Legal Benefits Advocate at Legal Assistance for Seniors.