Javier Baena is a seasoned professional in the media industry, known for his extensive expertise in sales and advertising. He is currently the Head of Sales at Realmadrid TV, where he is responsible for conventional advertising revenues, branded content, and the sales of content and programming to broadcasters and commercial brands who wish to associate with Real Madrid content. Javier has studied Chemistry Science from the Universidad Complutense de Madrid and Título de Selectividad from Colegio Menesiano.

Previously, Javier held various leadership positions across reputable media organizations, including Deputy Director Audiovisual Area at LaLiga, Partner Director at Okydoky Media, New Business Director at Publiseis - LaSexta, Sales Director at Mediapro, and Commercial & Marketing Director at Telemadrid. He has also worked as a Country Manager España at iBest Award, Deputy General Director at TV TRANS, Commercial Director GDM at CANAL+, Deputy Sales Manager at Elizabeth Arden, and Building Maintenance Sales Manager at Honeywell.

Javier's professionalism, industry knowledge, and ability to navigate the media landscape make him an asset to any organization. His expertise extends to areas such as television shopping, advertising spots management, and international broadcasting sales.