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Adarsh Kurup
Marketing & Business Leader - Reckitt - P&G
Professional Background
Adarsh Kurup is a dynamic marketeer with an impressive portfolio of leadership achievements and extensive experience in managing successful brand strategies. With over twelve years in the field, Adarsh has significantly contributed to leading organizations such as Reckitt Benckiser and Procter & Gamble. His career reflects his passion for building thriving businesses and his commitment to delivering outstanding performance.
Throughout his tenure in brand management, Adarsh has established himself as an expert in developing multi-tier product architectures and launching innovative marketing strategies. Notably, he played a pivotal role in the successful launch of four new products under Durex India, the World’s #1 brand in sexual well-being. The communication strategy he spearheaded not only doubled the brand's market shares and business but also helped Durex become a leading digital brand within two years.
Adarsh's extensive experience includes managing the Dettol Soaps portfolio, where he turned around over $200 million, resulting in unprecedented gains in market share and penetration in a highly competitive category. His prowess in implementing effective strategies led to him being awarded the prestigious RB Brand Manager title in 2016.
In his earlier roles at Procter & Gamble, Adarsh was recognized for his significant contributions to Ariel Detergents and the Kerala region. He developed a new go-to-market strategy that bridged performance gaps and gained market shares for Ariel, earning him P&G’s prestigious Director & General Manager award in 2014. His ability to lead high-performing teams is exemplified by his time managing the Kerala market, where he consistently over-delivered on business and financial goals for eight consecutive quarters.
As an Area Sales Manager, he demonstrated his excellence in managing the Bangalore and South Karnataka business at P&G, receiving accolades such as Champion Key Account Manager for two consecutive years in 2011 and 2012.
Education and Achievements
Adarsh Kurup’s educational background has laid a strong foundation for his successful marketing career. He holds an MBA in Marketing Management from the S.P. Jain Institute of Management & Research, one of Asia's top business schools. This comprehensive education enabled him to cultivate skills in business strategy and leadership.
Prior to obtaining his MBA, Adarsh earned a Bachelor of Technology degree in Computer Science and Engineering from the Vellore Institute of Technology, which provided him with a solid technical background that complements his marketing expertise. His technical knowledge has been instrumental in leveraging digital marketing and communication strategies to build strong brands.
Adarsh's remarkable achievements have not gone unnoticed in the industry. He has been the recipient of multiple prestigious awards, including three Effie India 2020 metals for the Best Integrated Advertising Campaign, Best Influencer Campaign, and Best Brand Campaign in Healthcare. Additionally, he earned the 'Best Brand Voice 2019' accolade from Twitter India, showcasing his expertise in digital brand communication. The Durex brand, under his leadership, also received the RB Brand of the Year for two consecutive years (2018 and 2019), highlighting his significant contributions to brand success.
Interests and Personal Development
Adarsh Kurup embodies a holistic approach to personal and professional growth. He actively engages in a journey of self-awareness and improvement, often seeking answers in the realms of spirituality and meditation. This commitment to lifelong learning extends into his passion for reading and contemplating insights from literature on leadership and excellence, where he continuously re-applies these learnings to enhance his effectiveness as a marketeer and leader.
His personal interests also include traveling, which he ardently pursues to explore diverse cultures and experiences worldwide. This passion not only enriches his life but also provides him with a broader perspective that he applies to his work in brand management.
Achievements
Adarsh Kurup has built a remarkable career characterized by numerous accolades and recognitions, showcasing his expertise in brand strategy, digital marketing, and leadership. Some key highlights of his career achievements include:
- Establishing a multi-tier product architecture for Durex India, leading to 4 successful product launches, and doubling the brand's shares within two years.
- Awarded three Effie India 2020 metals for excellence in advertising campaigns, recognizing his creativity and effectiveness in communication.
- Acknowledged as the ‘Best Brand Voice 2019’ by Twitter India, marking his contributions to digital marketing strategies.
- Successfully turning around the Dettol Soaps portfolio, achieving significant market share gains and being honored with the RB Brand Manager award in 2016.
- Revamping Ariel Detergents' go-to-market strategy, earning recognition through P&G's awards for impressive revenue increases and market share gains.
- Leading P&G’s Kerala market to achieve consistent business growth and surpass established goals, paving the way for accolades including the Unit Manager award in 2013.
Adarsh’s diverse skill set spans business strategy, P&L management, digital marketing, media strategy, new product launches, and effective team leadership. As a brand head at Cargill Foods India, he continues to leverage his wealth of experience and knowledge to drive impactful marketing strategies that resonate with consumers and foster brand health.
Adarsh Kurup remains a vital name in the marketing world, contributing significantly to the brands he manages and continuing to inspire those around him with his dedication to excellence and leadership.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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