ADAMA PARIS

Adama Paris, whose full name is Adama Amanda Ndiaye, is a prominent Senegalese fashion designer, entrepreneur, and cultural influencer.12 Born in Kinshasa, former Zaire, she grew up in a multicultural environment due to her parents' diplomatic careers, which significantly influenced her cosmopolitan style.1

Career Highlights

Fashion Designer:: Adama Paris launched her eponymous brand after studying economics and taking fashion courses in Paris.1 Her designs reflect a blend of Western and African influences, often incorporating hand-woven Senegalese fabrics.1

Event Producer:: She is the founder and producer of several major fashion events, including:

• Dakar Fashion Week (running for 18 years)
• African Fashion Trophies (formerly Afrika Fashion Awards)
• Black Fashion Week in various cities including Prague, Bahia, Paris, and Montreal12

Media Entrepreneur:: In 2014, Adama launched "Fashion Africa Channel" (FA), the first 100% African fashion television channel.1

Concept Store Owner:: In May 2019, Adama opened Saargale, an Afro concept store in Paris.34 Located on Avenue Daumesnil, Saargale showcases furniture, clothes, beauty products, and coffee, all "Made In Africa Made by Africans".2

Achievements and Recognition

• Featured on CNN's "African Voices" in April 2014
• Cover of Le Monde Magazine in May 2014
• Listed among the 500 most influential personalities in fashion by The Business of Fashion in October 20222

Philosophy and Impact

Adama Paris is known for her commitment to:

• Promoting African women and female entrepreneurship in Senegal and Africa
• Advocating for "Fashion made in Africa for the world"
• Supporting women's empowerment and inclusive, eco-friendly fashion12

Her work has gained international recognition, with her creations being worn by celebrities like Beyoncé and Spanish actress Rossy de Palma.2