Adam Zimmerman

Senior Vice President, Marketing and Content, Atlanta Braves

Adam Zimmerman is a seasoned sports marketing executive currently serving as the Senior Vice President of Marketing and Content for the Atlanta Braves, a position he has held since December 2021.1 2 With over seven years of experience with the Braves organization, Zimmerman has played a crucial role in shaping the team's marketing and content strategies.

Career Progression

Zimmerman's journey with the Atlanta Braves began in December 2015 when he joined as Senior Vice President of Marketing.2 3 His responsibilities have expanded over time, and he now oversees a wide range of departments, including:

Business Intelligence
Marketing
Communications
Diversity Marketing
Digital
Community Relations
Creative
Alumni Affairs
Fan Experience
Growing the Game1

Key Responsibilities

In his current role, Zimmerman is tasked with:

Strategizing and driving the team's efforts to develop and monetize various content opportunities
Overseeing broadcast, video, audio, podcasts, NFTs, and emerging Web 3.0/Metaverse business initiatives1

Professional Background

Prior to joining the Braves, Zimmerman served as the President of Atlanta-based agency CSE (now part of Cooper Holdings) from July 2011 to December 2015.2 During his tenure at CSE, he:

Led award-winning work for Fortune 500 company clients
Oversaw the athlete/coach/broadcaster practice
Partnered with MIT to create CSE Evolve, an in-house lab focused on embracing the latest technologies1

Industry Involvement and Expertise

Zimmerman is actively involved in shaping the future of sports marketing:

Participates in MLB's Strategy and Web 3.0/Metaverse working groups and committees
Frequently speaks at sports marketing conferences and corporate events
Has been an instructor for sports marketing classes at various universities, including the University of South Florida, University of Florida, Georgia Tech, and the University of Georgia1

Education

Graduate of the University of Florida
Completed the inaugural session of the Business of Sports and Entertainment Executive Education program at Harvard University1 2

Adam Zimmerman's extensive experience and forward-thinking approach to sports marketing make him a valuable asset to the Atlanta Braves organization and a respected figure in the sports business industry.