Adam Wright

Adam Wright is a seasoned Marketing Strategy and Insights Consultant with extensive experience in addressing critical marketing challenges across various sectors. His professional background includes significant roles in both B2B and B2C contexts, particularly with Fortune 500 companies.

Professional Background

• Education: Adam studied Communications at St. Olaf College, Marketing at The University of Georgia, and earned an MBA in Marketing and Management from the University of Minnesota's Carlson School of Management.
• Career Experience: He has held various positions such as:
  • Market Research Manager at Anthem, Inc.
  • Director and Senior Research Manager at Ipsos.
  • Consumer Marketing Associate at Best Buy.
  • User Experience Planner at Martin Williams.
  • Media Research Coordinator at Carmichael Lynch.

Current Role

In his current capacity as a consultant, Adam focuses on developing marketing strategies that align with business objectives, leveraging his methodological creativity to deliver insights that drive growth. He specializes in:

• Customer Value Proposition (CVP) design and implementation.
• Pricing strategies and business plan evolution.
• Market research and consumer insights.1

Approach

Adam's approach combines analytical rigor with creative problem-solving, enabling businesses to navigate complex market landscapes effectively. He is known for his ability to synthesize data into actionable strategies that enhance customer engagement and drive revenue growth.

Overall, Adam Wright stands out as a prominent figure in the marketing consultancy space, helping organizations refine their strategies to achieve sustainable success.