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Adam P Williams
Head of Commercial, APAC
Adam P Williams is the Head of Commercial, APAC at Conferma Pay, based in Singapore.1 He is an experienced professional with a strong background in the travel and business development sectors.
Career Highlights
Adam has held several positions at Conferma Pay:
- Currently serves as Head of Commercial, APAC (since September 2023)1
- Previously worked as Regional Director, Business Development – Asia (May 2021 - Present)1
- Held the role of Director, Business Development – Travel, Australasia (March 2020 - Present)1
Before joining Conferma Pay, Adam's career included:
- National Account Manager and Key Corporate Account Manager at Egencia1
- Director roles at TransPerfect, focusing on strategic accounts and business development1
- Various positions in the hospitality and events industry, including roles at Fairmont Hotels and Resorts and the 2010 Vancouver Winter Olympic Games1
Education
Adam's educational background includes:
- Bachelor of Business with a double major in Marketing & International Business from the University of Technology Sydney1
- Diploma of Business, Marketing & Small Business Venture Management from TAFE NSW, graduated with distinction1
Professional Attributes
Adam is described as an outgoing and highly adaptive individual with a passion for travel in the digital age. He has a proven track record in developing and implementing strategic solutions to drive growth and optimize client experiences. Adam is known for his excellent cross-cultural communication skills and ability to build strong commercial relationships in fast-paced B2B environments.1
Recent Developments
In February 2024, Adam announced his promotion to Head of Commercial, APAC at Conferma, expressing excitement about taking on this new challenge and leading the team.3 He has also been involved in Conferma's recent rebranding efforts and team expansion.24