Suggestions
Adam Rostom
Chief Marketing Officer at Babylon Health
Professional Background
Adam Rostom is a highly accomplished marketing executive with extensive experience working in senior leadership roles across various well-respected organizations. With a career that exemplifies both innovation and strategic foresight, Adam has successfully led marketing and commercial teams in globally renowned companies, helping to shape their brands and guide their growth in competitive markets.
Leadership Roles
Currently, Adam serves as the Chief Marketing Officer at Babylon Health, where he plays a pivotal role in driving the company’s marketing strategy in the fast-evolving field of health technology. His leadership has been instrumental in defining the brand's presence and expanding its outreach in a market that rapidly adapts to consumer needs and technological advances.
Prior to his tenure at Babylon Health, Adam made significant contributions to OVO Energy, a prominent player in renewable energy. Serving both as Managing Director and CMO, he was influential in shaping the company's marketing direction and enhancing its brand value. His strategic oversight helped OVO Energy build a loyal customer base and distinguish itself as a leader in sustainable energy solutions.
Before his time at OVO Energy, Adam's career flourished at Dyson, one of the leading innovators in vacuum technology and home appliances. Over his years with the company, Adam held several key positions including Global Commercial Director for Robots and Cordless products, Group Marketing Director, and International Marketing Director. His ability to implement effective marketing strategies enabled Dyson to expand its reach and revolutionize household technology. Adam’s insights were pivotal in driving product innovation and market penetration, securing Dyson's reputation as a pioneer in its industry.
Additionally, Adam gained valuable experience at Videoloft, first as Chief Revenue Officer and later as a Non-Executive Director. His strategic acumen and expertise in revenue generation were critical in the company’s expansion and in optimizing its business model to align with market dynamics.
Early Career
Adam's career in marketing began at Unilever Bestfoods, where he served as a Marketing Manager and Brand Innovation Manager. This initial role laid a strong foundation for his marketing skills, including brand positioning and consumer engagement. He later transitioned to innocent drinks, where his creativity and strategic approach helped elevate the brand's image in a competitive beverage market.
Throughout his career, Adam has proven to be a visionary leader with a keen ability to foster relationships, navigate challenges, and drive growth. His work consistently places him at the intersection of marketing excellence and innovation, enabling brands to not only meet but exceed their consumer engagement goals.
Education and Achievements
Adam Rostom's educational journey is as impressive as his professional achievements. He pursued his Ph.D. at the prestigious University of Oxford, one of the world’s top academic institutions, known for its rigorous programs and remarkable faculty. This advanced study enhanced his analytical and research skills, equipping him with the intellectual tools necessary to navigate the complexities of modern marketing strategies.
Prior to Oxford, Adam earned his Bachelor of Science degree at University College London (UCL), another institution renowned for its academic rigor and focus on developing critical thinking skills. His foundational academic experience at Epsom College has also contributed to his well-rounded approach to education.
Adam's strong educational background underpins his professional endeavors, allowing him to tackle challenging marketing problems with a thoughtful and innovative mindset.
Achievements
Adam Rostom’s list of achievements is extensive and reflects his capability to lead and innovate. As Chief Marketing Officer at Babylon Health, he has embraced the challenge of promoting a cutting-edge health service, diligently working to ensure that the brand resonates with individuals seeking accessible healthcare.
His leadership at OVO Energy is another hallmark of his career; Adam was integral in advancing energy efficiency initiatives and enhancing user engagement, thereby contributing significantly to OVO's growth trajectory in the renewable energy market.
At Dyson, he led his teams to create marketing campaigns that not only increased product visibility but also solidified Dyson’s reputation for innovation and quality. His strategic input was crucial during product launches, which are pivotal moments for any brand seeking to capture market share in saturated environments.
In addition to his direct contributions at these organizations, Adam's previous roles in marketing and brand management at Unilever and innocent drinks laid the groundwork for his future successes, highlighting his commitment to understanding consumer needs and preferences.
Conclusion
In summary, Adam Rostom emerges as a distinguished figure in the marketing domain. With a wealth of experience spanning multiple sectors—primarily in technology and renewable energy—he exemplifies the role of a forward-thinking leader committed to not just driving company growth, but also evolving brands into customer-centric entities. His academic background from world-class institutions further complements his professional journey, marking him as a key player in today’s marketing landscape. Adam’s relentless pursuit of excellence in brand management and his innovative approach to overcoming industry challenges continue to inspire many in the field.
Location
People also viewed
Related People
Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.