Adam Rossow

Adam Rossow is a co-founder of Group RFZ, a digital measurement firm that specializes in the influencer marketing space.12 With over 20 years of experience in market research, marketing, and PR, Rossow has established himself as an expert in helping brands understand and optimize their marketing and communications strategies.12

Professional Background

Adam Rossow's career has been focused on assisting brands in measuring and improving their marketing efforts:

• He helps brands and agencies move beyond vanity metrics to understand how their marketing programs impact consumer thoughts, feelings, and actions.1
• Prior to Group RFZ, Rossow co-founded iModerate, an online research firm, where he aided agencies in navigating the transition from offline to online marketing.2
• He has advised hundreds of clients on testing, creating, and optimizing their marketing and communications strategies.2

Group RFZ

As a co-founder of Group RFZ, Rossow's work involves:

• Utilizing brand lift research and other methodologies to measure the impact of influencer and content marketing campaigns.13
• Providing marketers with tools and insights to understand the success of their marketing initiatives, particularly in the influencer space.23
• Helping clients measure key metrics such as awareness, brand love, purchase intent, and consideration set placement.3

Thought Leadership

Adam Rossow is recognized as a thought leader in the marketing industry:

• He is a member of the Forbes Agency Council, contributing articles on market research and marketing strategies.5
• Rossow frequently shares insights on content marketing and industry trends through various platforms.67

Adam Rossow's LinkedIn profile can be found under the username adam-rossow-489592, where he maintains a professional presence and shares industry-related content.47