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Adam Riegle
Senior Brand Director - North America Baby Care
Professional Background
Adam Riegle is a distinguished professional in the field of marketing, with an extensive career at Procter & Gamble (P&G), where he has excelled in various roles that leverage his expertise in brand management and digital transformation. Currently serving as the Senior Brand Director for 1:1 Marketing, Media, and Digital Transformation at P&G, Adam is pivotal in driving strategic initiatives that enhance customer engagement and redefine brand experiences. His responsibilities encompass leading a dedicated team to optimize the effectiveness of marketing campaigns and integrate innovative digital strategies into traditional brand management.
In his prior roles, Adam has made significant contributions as a Sr. Brand Manager for North America (NA) Luvs & Pants, where he focused on expanding brand visibility and improving market share. His influence extended beyond Luvs, as he also served as the Brand Manager for NA Pampers Pants, honing his skills in understanding consumer needs and translating them into actionable marketing strategies. Adam began his illustrious career at P&G as an Assistant Brand Manager for Pampers, where he developed foundational skills in brand marketing and consumer insights that have propelled his career forward. His early experiences in their Finance division provided him with a unique perspective on the financial implications of branding, making him an invaluable asset in any marketing initiative.
Adam’s combined expertise in finance and marketing ensures he approaches challenges with a comprehensive understanding, marrying financial acumen with creative marketing solutions. His journey through various positions at a leading consumer goods company illustrates his ability to adapt and thrive in different roles, contributing to the overall growth and success of the brands he oversees.
Education and Achievements
Adam Riegle earned his Bachelor of Science in Business Administration (BSBA) with a dual focus in Finance and Economics from The Ohio State University Fisher College of Business. His education not only equipped him with a solid foundation in business principles but also cultivated critical analytical skills essential for navigating the complex world of marketing and brand management.
Throughout his career at Procter & Gamble, Adam has been recognized for his innovative approaches and leadership in marketing. His strategic insights and commitment to brand development have led to several successful product launches and marketing campaigns that resonate with consumers. Adam is passionate about continuous improvement and remains at the forefront of industry trends, ensuring that he and his team are always equipped with the latest knowledge and tools necessary for success.
Key Achievements
- Senior Brand Director: Successfully leading digital transformation initiatives that integrate cutting-edge marketing strategies with traditional brand management, focusing on personalized consumer experiences.
- Sr. Brand Manager: Drove market share growth for Luvs & Pants through innovative marketing campaigns and consumer engagement strategies.
- Brand Manager: Implemented successful strategies for Pampers Pants, contributing significantly to brand equity and consumer loyalty.
- Assistant Brand Manager: Played a vital role in establishing foundational marketing skills and understanding of consumer behavior during his tenure with Pampers.
- Leveraged finance knowledge to enhance brand profitability and effectiveness of marketing strategies, bridging the gap between financial objectives and marketing creativity.
Location
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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