Adam Rickel

Adam Rickel is the Executive Director at NextEra Energy Resources, where he leverages over 20 years of experience in product management, particularly in the AdTech and financial services sectors. He is recognized for his transformational leadership in developing innovative digital solutions and driving strategic initiatives to enhance business performance.

Professional Background

• Current Role: Executive Director at NextEra Energy Resources
• Previous Experience:
  • Director of Pitch-to-Pay Solutions at Sinclair Broadcast Group, where he led the development of a SaaS AdTech platform serving millions of households.
  • Product Owner/Manager at T. Rowe Price, focusing on investment platforms and financial wellness products.
  • Various marketing and product development roles at Retirement Living TV and Eagle Publishing.

Key Achievements

• Innovative Solutions: Known for launching enterprise-level platforms that integrate AI/ML technologies for audience projection and campaign measurement.
• Strategic Execution: Successfully managed large-scale programs that resulted in significant revenue growth and improved customer satisfaction.
• Leadership: Demonstrated expertise in leading cross-functional teams using Agile methodologies to drive product success.

Rickel's career is marked by a commitment to innovation and excellence, making him a key player in the fields he has worked in. His strategic vision and ability to execute complex projects have established him as a leader in product management.