Adam Pattison

Adam Pattison is a digital audio and advertising industry executive who recently joined AdInMo as their Product Director.12 Prior to this role, he was the Targetplay Global Head and Managing Director of UK at Targetspot, a digital audio business that was acquired by Azerion in late 2022.12

Professional Background:

• Former executive at Targetspot and Azerion
• Specializes in commercial and product strategy in the digital advertising space
• Brings extensive experience in audio and in-game advertising

Current Role: He was hired by AdInMo to help drive their 2024 product roadmap, with a focus on innovative in-game advertising formats, including rewarded in-game play and audio ad formats.12 AdInMo's CEO, Kristan Rivers, praised Pattison's "mix of commercial nous and product expertise" and his ability to balance player experience with monetization strategies.