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Adam Parker
Seller. Speaker. Podcaster.
Professional Background
Adam Parker is a dedicated and skilled professional in the realm of business, particularly in marketing and programmatic sales. His career reflects a diverse experience in technology and media industries, showcasing his ability to navigate complex sales environments and deliver measurable results. Currently, he serves as a Coach and Podcaster at Your Ideal Day, where he uses his extensive knowledge and skills to help individuals achieve their personal and professional goals. Adam is recognized for his engaging podcast, which focuses on productivity, coaching techniques, and personal development strategies. Prior to establishing himself in motivational coaching, Adam held several pivotal roles within well-renowned organizations, including Yahoo!, Gumtree.com, and AdJug.
Education and Achievements
Adam Parker earned his degree in Business Studies with a focus on Marketing from Nottingham Trent University, where he graduated with a strong second-class honors degree (2.1). This robust educational background laid the foundation for Adam's successful career in sales and marketing, equipping him with the theoretical knowledge and practical skills necessary to thrive in competitive business environments. Additionally, he pursued further education at the Animas Centre for Coaching, which helped him refine his coaching skills and deepen his understanding of human psychology, allowing him to better connect with his clients.
Career History
Adam's career began at IBM, where he served as a Business Development Intern, gaining invaluable insights into the world of technology and business development. He quickly climbed the ranks, taking on more responsibility and developing skills crucial to his career as a programmatic sales specialist. His tenure at Yahoo! was marked by significant achievements, especially as he progressed from Media/Data Buyer to Programmatic Sales Specialist for EMEA's Reseller Markets. During this time, Adam honed his expertise in programmatic advertising, leveraging data-driven strategies to enhance campaign performance and drive revenue growth.
Subsequently, Adam took on the role of Publishing Sales Manager at AdJug, where he was instrumental in the management of strategic partnerships and client relationships. His proficiency in programmatic sales was further exemplified at Gumtree.com, where he held the position of Head of Programmatic Sales, overseeing a talented team and implementing innovative sales strategies that led to increased market share and profitability.
Furthermore, Adam contributed as a Course Tutor for Programmatic at Hatch London, sharing his knowledge and expertise with the next generation of digital marketers and helping them navigate the complexities of programmatic advertising. Throughout his career, Adam has demonstrated a remarkable ability to adapt to the fast-evolving digital landscape, always staying ahead of industry trends and developments.
Notable Achievements
Adam Parker has made significant contributions to the fields of digital marketing and coaching. His efforts in programmatic sales have not only benefited the companies he worked with but have also influenced the standard practices in the industry. He is passionate about empowering others, evident in his transition to coaching, where he utilizes the knowledge gained from years of professional experience to guide and inspire others to unlock their potential. Adam's podcast, "Your Ideal Day," is a celebration of personal growth, aiming to uplift listeners by sharing practical advice and motivational messages. His success in both marketing and coaching underscores a multifaceted career that inspires many looking to advance in their respective fields.